Your Brand In The Real World

In this episode Jill Strominger, Director of Marketing at Educational Housing Services, shares the various ways Millennials and Gen-Z are communicating differently and how to glean insights from social content.

In this episode Jared Blank, SVP, Data and Insights at Bluecore discusses how brands are turning data into more actionable information, and how Snapchat and Instagram will evolve as critical components of brand communication strategy.

In this episode Amy Vener, Retail Strategy Lead at Pinterest shares her perspective on how technology is changing the retail vertical, drawing on experience with leading brands and the evolution of Pinterest to best serve both users and marketers

In this episode Greg Zakowicz, Sr. Commerce Marketing Analyst at Bronto shares information on the changing shopping journey, including the forces driving modern consumer behaviour. He also identifies ways for brands to stand out with a cohesive email strategy.

Brands have traditionally turned to publishers to tell better stories. But now that technology is enabling brands to tell their own stories, publishers are beginning to serve a different role to help facilitate the conversation with their audience. Adrian Hopkins, Business Development Strategist at The New York Times' T Brand Studio, talks to us about how brands can prepare themselves for success in the modern marketing industry and what they can learn from journalists about better storytelling

In this episode Cory Bradburn, Social Media Manager of Golf Digest at Condé Nast shares with us: Why brands should take a more proactive approach to social engagement How brands can build content experiences based on audience interest Why he has had the same favourite golfer since he was six years old  

In this episode, Shannon Traux, Head of Social Media and Talent at Group Nine Meda talks to us about how brands can revolutionise the way they engage with customers through social media. Lisen and find out about: The changing role of the publisher in the brand experience Where influencers fit into the modern brand strategy Why Shannon never let go of those studded boots

Bill Connolly, Director of Content Marketing at Olapic, explores the concept of "storytelling" and shares insights such as:   Why a brand's 'Story' is important to customers Which brands are successfully using storytelling to connect with their audiences How targeted messaging can enhance the consumer experience How brands can tap into their customers to co-create communities and increase brand evangelism Listen to learn how better brand storytelling can lead to increased engagement and conversion.

The 3rd episode of 'Your Brand in the Real World' is now available!    In this episode, Ville Kangasmuukko, CEO of Swedish retail brand Bubbleroom discloses:   How to manage and leverage a network of ambassadors How and why Bubbleroom is making use of user-generated content How Bubbleroom is driving innovation with the instore selfie mirror   Find out how such activities can be leveraged by Cartier, and how like Bubbleroom you could also significantly increase your social following within a year. 

The customer has always been key for success but now they have become a part of the marketing process. Discover why customers now a days have more of a hand in creating your marketing strategy and how you can leverage them to create truly targeted campaigns. 

We are excited to share with you the launch of Olapic's new podcast series. This first audio series is called 'Your Brand in the Real World', and features discussions around how top brands are successfully using User-Generated Content to engage with their audiences and increase revenue. Our first episode features an entrepreneurial view on The Rise of Earned Content with Olapic's Executive Director and Co-Founder Pau Sabria. Discover why User-Generated Content is at the forefront of this marketing revolution and uncover why this is the right time for you to get involved.