Sinopsis
Description: Rod Harter, CEO & Founder of Specialty Marketing Consultants, presents the benefits behind... Direct Response Marketing. Its a form of marketing that a-lows small business owners the opportunity to hone their advertising dollars, by add-ing this unique and extremely responsive method of getting the word out. Comparisons are made between Brand, or Image Marketing and Direct Response Marketing. Most small businesss fall into the trap of advertising the same way big corporations ad-vertise, with Brand Marketing. That involves throwing a huge net, over a huge audi-ence, and hoping to grab some customers or clients. It also requires a huge budget. In this podcast, Specialty Marketing Consultants describes a different form of market-ing. One that attracts, converts & keeps customers and clients. In fact, thats their com-pany motto: Attract Em, Convert Em, & Keep Em. Youll hear how Direct Response Marketing will fine tune your marketing and advertising dollars, hit targeted markets, using lead generating, response oriented and proven techniques. Youll definitely stand out from your competition.
Episodios
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Episode #131:Rod Harter Interviews computer expert Chris Rohde
26/05/2017 Duración: 11minChris Rohde with Surfs Up Computing provides valuable insights to making your computers and electronic gadgets synchronize with your business technology. Email address for Rod Harter is: RodHarter@me.com Website: www.SpecialtyMarketingConsultants.com To get your free download copy of my book, "Market The Bleep Out Of It" go to: www.GetRodsBook.com Chris Rohde Surfs Up Computers www.SurfsUpComputing.com Cell: (608) 295-6941
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Episode #130; Interview with Jamie Barkley; Membership Director/ Daytona Regional Chamber of Commerce
11/04/2017 Duración: 26minIn episode #130, my guest is Jamie Barkley, Membership Director for the Daytona Regional Chamber of Commerce. Jamie opens this provocative interview with little-known insights for any sales rep, business owner or entrepreneur who is looking for ways to grow your business. Most people do not fully understand the many benefits of being a member of your local Chamber of Commerce. For many years, I hesitated to join my regional Chamber of Commerce in Daytona Beach. Big mistake. I wish I had joined 10 years ago. Like so many things in life, you get out of something what you put into it. The benefits and opportunities are numerous. Jamie does a great job explaining the many benefits of being a member of your local Chamber of Commerce. Jamie Barkley -- Membership Director/Daytona Regional Chamber of Commerce Phone: (386) 523-3680 email: jamie@daytonachamber.com Got a question for me? Contact me: RodHarter@me.com www.specialtymarketingconsultants.com
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My Son's Passing
27/03/2017 Duración: 03minIn honor of my son, Rod Harter Jr., who passed away Friday, March 17th. My email: RodHarter@me.com My cell #: (407) 619-3598
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Episode #129: Part 5; Wrap-up; How To Have A "REAL" Lead Generation System
14/03/2017 Duración: 08min -
Episode #128: Part 4 How To Have A "REAL" Lead Generation System
13/03/2017 Duración: 06minThis is Part 4 of my series on how you can have your own lead generation system. Want a copy of my book, "Market The Bleep Out Of It?" Email me at rodharter@me.com www.specialtymarketingconsultants.com
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Episode #127: Part 3: How To Have A "REAL" Lead Generation System
12/03/2017 Duración: 08minPart 3: How you can have your own, "real" lead generation system. If you're tired of cold call prospecting or buying worthless leads on the internet, do yourself a favor and listen to this 4 part podcast on lead generation. Have a question for me? Email me at RodHarter@me.com My website: www.specialtymarketingconsultants.com
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Episode #126: Part 2: How To Have A "REAL" Lead Generation System
10/03/2017 Duración: 05minPart 2: How you can have your own, "real" lead generation system. If you're tired of cold call prospecting or buying worthless leads on the internet, do yourself a favor and listen to this 4 part podcast on lead generation. Have a question for me? Email me at RodHarter@me.com My website: www.specialtymarketingconsultants.com
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Eposide #125: Part 1, How To Have A "REAL" Lead Generation System
10/03/2017 Duración: 04minIf you've wanted to have a real lead-generation system to your business... the kind of customers, clients, or patients you want... this is the podcast for you. Do you have a question for me? Email me at rodharter@me.com website address: specialtymarketingconsultants.com
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Episode #124: Rod Harter Interviews "Computer Expert" Chris Rohde
08/03/2017 Duración: 12minWhat business owner or entrepreneur wouldn't want to get sound advice from a computer expert? My guest today is computer extraordinaire Chris Rohde. Chris is the owner of Surfs Up Computing. In this 13 minute podcast, Chris shares some great advice on how he can help you save up to 75% on late-model, pre-owned computers, tablets, and laptops. Chris Rohde can be reached at: (608) 295-6941 Rod's email: rodharter@me.com Website: www.specialtymarketingconsultants.com
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Episode #123: Rod Harter Interviews "Master Marketer" Bill Gough
06/03/2017 Duración: 25minMaster marketer Bill Gough is back again with more pearls of wisdom about lead generation. Have a question for me? RodHarter@me.com www.SpecialtyMarketingConsultants.com Bill Gough www.BGISystems.com
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Episode #122: How To Market Like A Farmer
27/02/2017 Duración: 06minHow do you know if you're doing effective marketing. One of the best things you can do is market like a farmer. In this short podcast, I cover the strategies to set up your marketing like a farmer. Do you have a question? Feel free to email me at rodharter@me.com My website: www.specialtymarketingconsultants.com Get my book, 'Market The Bleep Out Of It' https://www.amazon.com/Market-Bleep-Out-Getting-Business/dp/1530833167/ref=sr_1_1?ie=UTF8&qid=1488131487&sr=8-1&keywords=market+the+bleep+out+of+it
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Episode #121: Is It Marketing You Want... Or Marketing You Need?
22/02/2017 Duración: 05minYou just hired a company to help you with your marketing. Was it marketing you wanted or marketing you needed? Which is it? There's a big difference. That's what this short podcast kicks around. So many times when you hire a company or freelance copywriter to help you grow your business... you get an individual or company who will tell you what you want to hear. They'll do for you, what YOU want them to do. If they really know their marketing, after they carefully analysis of your business, they'll usually find out that you "need" is a lot different than what you "want." Do you have a question for me. Email me at rodharter@me.com www.SpecialtyMarketingConsultants.com Like this podcast? Leave a review.
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Episode #120: Acquisition And Retention
21/02/2017 Duración: 06minMost businesses spend waaaaay to much time trying to find new clients instead of carving out more time and marketing efforts to keep the clients they already have. In this 6-min podcast I'll tell you the best, and most affordable way to keep the clients you already have. They'll spend more with you, more often and send you more referrals. Do you have a question for me? Email at:rodharter@me.com website: www.specialtymarketingconsultants.com
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Episode #119: How To Calculate The Lifetime Value Of A Client / Part 2
17/02/2017 Duración: 06minWe're going to pick up our conversation where we left off on episode #118. Calculating the lifetime value of a client. It is sooooooo important. There are some critical numbers you should know, and WHY you should know them. Come on in and join us. It's quick... only 6 minutes. And you'll leave with some great advice. If you like what you're hearing here, please subscribe. Do you have a marketing success story? Let me know and we'll put you on the air. As the ole saying goes, "One hand washes the other." email me: RodHarter@me.com website: www.SpecialtyMarketingConsultants.com
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Episode #118: The Cost To Aquire A New Customer/Client
16/02/2017 Duración: 05minEvery business owner should know their numbers. The cost to acquire a new client and why it's so important. This 5-minute Marketing Minute covers these critical numbers to help you understand the reasoning the formula for acquiring a new client. Have a question for me? Email me at: RodHarter@me.com www.specialtymarketingconsultants.com
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Episode #116: How To Fix Your Website
07/02/2017 Duración: 07minMost business websites stink like yesterday's garbage. Hopefully yours is not one of them. You can quickly find out. Listen to this 6 minute 'Marketing Minute' that shares the secrets of an effective, profitable website. Do you have a question for me? I'd love to hear from you. Email me at: rodharter@me.com www.specialtymarketingconsultants.com www.thecopywizard.com
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Episode #115: Rod Harter's Speech To Daytona Beach Chamber Of Commerce -- 13 Position Strategies
30/01/2017 Duración: 17min -
Episode #114: Rod Harter's Speech To Daytona Chamber "13 Ways To Position Your Business" Part 1
24/01/2017 Duración: 24min -
Episode #113: Interview with Debi Snow - Promotional Marketing Extraordinaire
20/01/2017 Duración: 23minDebi Snow is a promotional marketing extraordinaire. In our fast-paced interview Debi shares profit-building insights to grow your business with affordable, creative and effective promotional marketing. Debi covers creative ways for you to separate your business from your competitors, get past "gatekeeper" to reach your dream list of top accounts as well as strengthen relationships with your existing clients. Get ready to hear some great advice and promotional marketing strategies from one of the best in the industry. Debi Snow email: Debi.Snow@Proforma.com Cell phone: (386) 274-7100 Rod Harter: RodHarter@me.com www.specialtymarketingconsultants.com