Inbound & Down

On this episode of 'Inbound & Down,' host Jon Sasala chats with Eric Siu, CEO at ClickFlow and author of "Leveling Up: How to Master the Game of Life." Jon and Eric discuss his reasons for writing the book, what you can learn from it and how you can apply the lessons to your everyday life. Thank you for listening to this season of Inbound & Down! We can't wait to be back with Season 8 in the future. Read the episode transcript here. -- Do you have questions about this episode? Send them to inbound@moreycreative.com. Show Notes: Leveling Up ClickFlow Connect: Facebook Twitter Instagram LinkedIn Blog See omnystudio.com/listener for privacy information.

Today on Inbound & Down we have Markus Raunig of AustrianStartups. Jon and Markus discuss the startup culture in Austria/globally and how the startup landscape is changing in the hands of driven people. Plus, Markus shares some tips on growing your business! Read the episode transcript here. -- Do you have questions about startups? Send them to inbound@moreycreative.com. Show Notes: AustrianStartups AustrianStartup's Newsletter Future Weekly Podcast Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with Kate Skavish, Chief Visionary Officer at Wave.video, an online video editing platform. A few episodes back we spoke to Dave Synder, CEO at Smartacre about utilizing videos in your sales and service processes. One thing we didn’t really touch on however, was videos for marketing. That’s a gap that can be filled with a service like Wave.video. You can create and repurpose short promotional videos, videos for a blog or website, video ads, social media videos, and much more! Read the episode transcript here. -- Do you have questions about creating marketing videos? Send them to inbound@moreycreative.com. Show Notes: Wave.video Animatron Wave.video Blog Wave.video Facebook Group Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala talks to Jason Azocar (Founder) and Megan Prescott (Director of Client Services) at HubSearch. You may remember them as our sponsor of last season: the HubSpot Miniseries. HubSearch is a recruiting firm dedicated to the HubSpot ecosystem. Jason, Megan and Jon discussed recruiting best practices, what recruiting is like for agencies and how they specifically recruit with HubSpot in mind.  Read the transcript here. -- Do you have questions about recruiting? Send them to inbound@moreycreative.com. Show Notes: HubSearch Inbound & Down HubSpot Minseries Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala talks to Nathan Hirsch, Co-Founder of Outsource School, an online education platform dedicated to educating entrepreneurs on how to hire and scale their business with virtual assistants. Nathan walks us through the benefits of virtual assistants, how to best leverage VAs for your business and how to create standard operating procedures that lead to success. Read the transcript here. -- Do you have questions about virtual assistants? Send them to inbound@moreycreative.com. Show Notes: Outsource School FreeUp Virtual Assistant Calculator SimplySOP Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers. Michael and Jon discuss—to use our tagline here—the art and science behind the consumer research and strategy that goes into the branding of products. Read the episode transcript here. -- Do you have questions about brand strategy? Send them to inbound@moreycreative.com. Show Notes: SmashBrand Yucatan Case Study Duracell Case Study Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with Phoebe Bain of Morning Brew about the new wave of modern newsletters and growing a dedicated subscriber base. Read the transcript here. -- Do you have questions about video production? Send them to inbound@moreycreative.com. Show Notes: Morning Brew Marketing Brew Emerging Tech Brew Retail Brew Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with fellow HubSpot Partner and CEO of SmartAcre, David Snyder, about utilizing video throughout your company processes. Read the transcript here. -- Do you have questions about video production? Send them to inbound@moreycreative.com. Show Notes: NYCHUG Vidyard SmartAcre Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with accessibility and user experience expert Regine Gilbert, about accessible design and its extreme importance in today's digital world. Read the transcript here. -- Do you have questions about accessible design? Send them to inbound@moreycreative.com. Show Notes: reginegilbert.com Book: Inclusive Design for a Digital World: Designing with Accessibility in Mind Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with Ryan Brown, Head of Brand Strategy at Ceros—a cloud-based experiential content creation platform—about experiential and interactive content. -- Do you have questions about experiential content? Send them to inbound@moreycreative.com. Show Notes: Ceros Ceros Inspiration Library Standout.club Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with another amazing HubSpotter—one that’s famous in our world—Inbound Professor, Jorie Munroe. Jorie takes us through their journey of beginning at HubSpot, working up through the ranks of the Academy team, and gives us a behind the scenes look at the world of podcasting at HubSpot. -- Do you have questions about getting started with podcasting? Send them to inbound@moreycreative.com. Show Notes: HubSpot HubSpot Academy HubSpot Podcasts Skill Up The Growth Show Inbound Reporting Podcast Agency Unfiltered Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with Alex Swerdlow, PPC Director at OpenMoves. The two cover the fundamentals and best practices for beginning a PPC campaign. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about getting started with PPC? Send them to inbound@moreycreative.com. Show Notes: OpenMoves Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala chats with Content Marketing Practitioner at Social Media Hat/Blogging Brute and Brand Evangelist at Agorapulse, Mike Allton, about becoming a marketing influencer and how he leveraged his interests for professional growth. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about content creation? Send them to inbound@moreycreative.com. Show Notes: Social Media Hat Blogging Brute Agorapulse Mike Allton Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala sits down with the CEO and Founder of Podchaser, Bradley Davis. Davis explores journey of creating the platform with his co-founder ColevRaven, what Podchaser has in store for the future and shares his take on the state of the podcasting world overall. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about podcasting? Send them to inbound@moreycreative.com. Show Notes: Podchaser Bradley Davis Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala sits down with marketer, podcaster and author, David Bain to discuss his book Marketing Now, and his experience turning hours of audio/video interviews into said book. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about any marketing tips discussed? Send them to inbound@moreycreative.com. Show Notes: Marketing Now Book Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

News Beat's compelling, award-winning examination of the factors that exist when overly-oppressed and tormented communities have finally had enough, and, much like the incidents that lay at the foundation of our democracy, are forced to rise up in rebellion. Featuring Dr. Cornel West, Rosa Clemente, and Lawrence Hamm. Music by The Band Called FUSE, lyrics by Silent Knight. News Beat is an award-winning Morey Creative Studios podcast. See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala sits down with the Go-to-Market Lead (Web & CMS Hub) for HubSpot, Luke Summerfield to chat about the brand new CMS Hub and his Growth Driven Design initiatives. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about the new CMS Hub? Send them to inbound@moreycreative.com. Show Notes: Growth Driven Design Growth Driven Design Certification Growth Driven Design Agency Certification HubSpot CMS Hub Why You Should Build Your Website on the HubSpot CMS Hub HubSpot CMS Themes Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala sits down with the founder of Global Accessibility Awareness Day (GAAD), Joe Devon, to discuss the event's inception and how individuals and businesses alike can participate. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about making your website accessible? Share them at inbound@moreycreative.com. Show Notes: Diamond Agency 13 Letters podcast with Haben Girma: The Deaf-blind Lawyer Teach Access AccessU Deque University GAAD Pledge Be My Eyes Addressing Accessibility: Shifting From Defensive to Proactive Understanding Website Accessibility and ADA Compliance Global Accessibility ‘Appreciation’ Day. Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

On this episode of 'Inbound & Down,' host Jon Sasala sits down with CEO of ClickFlow, Eric Siu, to discuss strategically increasing your content output. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about repurposing your content? Send them to inbound@moreycreative.com. Show Notes: HubSpot Email Signature Generator ClickFlow Content Decay Tool Adding Schema to a HubSpot Website Marketing Now Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.

Our featured guest—Kevin Dunn, manager of HubSpot Academy Education—is a returning guest; you'll remember him from S05 E14: HubSpot Academy's Curated Learning Paths. At the tail end of that episode, we touched on HubSpot Academy's Guiding Principles, which were going through a refresh. The principles piqued our interest, as we have our own Culture Code that we live and work by.  We caught up with Dunn after the new principles were unveiled, and he walked us through the updates and explored each principle in detail. The new principles are as follows: Execute with excellence. Educate with passion. Create equitable experiences. Foster meaningful collaboration. Put the user first. Never settle. Always be learning. Authenticity. Along with his HubSpot Academy position, Dunn is the host of the vlog/podcast, Agency Unfiltered, where he interviews HubSpot Solution Partners about their experiences and expertise, to encourage partners to learn from one another. You can find Agency Unfiltered on Spotify or its website