Grow My Clinic Podcast

What if your Instagram could become your most powerful recruitment tool?In this episode of the Grow Your Clinic podcast, we unpack a smarter, proactive approach to hiring that goes beyond traditional job ads. We dive into the power of a simple weekly recruitment time block and how adopting an “always hiring” mindset helps you attract the right practitioners before you even need them. From creating a standout ‘Join Our Team’ page to building binge-worthy social content that showcases your culture, we cover practical ways to position your clinic as a magnet for top talent. You’ll also learn how to leverage your team’s network, nurture relationships with past applicants, and build a go-to pipeline of future hires - so you’re never starting from scratch.If you’re ready to turn your online presence into a consistent stream of aligned candidates, this episode gives you the playbook.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  

Struggling to make paid ads actually work for your clinic?In this episode we’re joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money’. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a strong offer, building a high-converting website, and tightening your follow-up systems. We explore the difference between clicks and real conversions, why tracking the wrong metrics can quietly waste your budget, and how understanding lifetime value changes the way you invest in marketing. Plus, we dive into why targeting the right clients - not more clients - is the key to sustainable growth.If you’re running ads (or thinking about it), this episode shows you how to stop burning budget and start building a marketing system that actually converts.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  

From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy.In this episode we’re joined by Michael Rizk  (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos, B-roll footage and strong captions can build trust, attract patients, and even create a powerful recruitment funnel. We explore how using local settings boosts relatability, why consistency beats perfection every time, and how today’s algorithms give anyone a shot at visibility - no big following required. Plus, we unpack practical ways to start small, stay consistent, and tap into trends without overcomplicating the process.If you’re ready to stop overthinking and start creating content that actually works, this episode shows you how to keep it simple and get real results.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  ⚡ Way too muc

Avoiding tough conversations to keep the peace in your clinic?We’re joined by Andrew Daubney, who expands on his CM Summit talk, “Building Your Leadership Team,” to unpack why great leaders choose clarity and avoid a comfort culture. We dive into the shift from seeing leadership as a reward to embracing it as a responsibility - one that demands accountability, honest conversations, and upholding standards even when it’s uncomfortable. Andrew breaks down how to build a leadership team with intent (not hope), identify and develop the right people early, and create clear expectations that actually drive performance. We also explore the three pillars of effective leadership - upholding standards, maintaining psychological safety, and acting early - plus how to create a culture where trust, ownership, and growth can thrive.If you want to step up as a leader, build a stronger team, and stop avoiding the conversations that matter, this episode gives you the framework to lead with clarity and confidence.Need to syste

Scaling too fast and feeling the cracks start to show?In this episode of the Grow Your Clinic podcast, we’re joined by Marcio, CEO of Move Beyond, who unpacks lessons from his CM Summit talk, “What clinics get wrong when they grow too fast,” and his experience scaling from 8 to 18 clinics in just 9 months! We dive into why rapid growth without a clear vision and exit strategy leads to poor decisions, and how getting crystal clear on both creates alignment and direction. Marcio also shares hard-earned insights on financial discipline, building the right reporting and accountability structures, and why culture - not numbers - is often the real deal breaker in growth and acquisitions. Plus, we explore how embracing mistakes and leading with transparency can build trust and stronger teams through change.If you’re growing (or planning to), this episode will help you scale with clarity, control, and confidence - without the chaos.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinic

Confused about what your patient visit numbers really mean - and how they impact care quality?In this episode of the Grow Your Clinic podcast, we dive deep into Patient Visit Average (PVA) and why it’s far more than a statistic. We break down how tracking the average number of patient visits can reveal treatment effectiveness, guide clinical pathways, and improve patient engagement, without ever feeling like over-servicing. You’ll hear practical strategies for communicating the value of each appointment, coaching younger therapists, navigating discharge decisions, and ensuring every visit adds real-world value. Plus, we explore how continuous reassessment and open communication keep patients invested in their care, helping them thrive long after they leave the clinic.If you want to understand PVA in a way that boosts patient care, strengthens your team, and supports long-term clinic success, this episode is your guide.Need to systemise your clinic? Start your free trial of Allie!  https://www.allieclinics.com

Feeling uncertain about your clinic’s finances and how to plan for growth in 2026?In this episode of the Grow Your Clinic podcast, we dive into how clinic owners can establish clear financial goals and take control of profitability - even in unpredictable times. We break down how to define success with concrete profit targets, create a “life by design” roadmap, and use the Rolling Break-Even spreadsheet to turn complex numbers into actionable weekly targets. You’ll learn how to manage cash flow with purpose, allocate funds across multiple accounts, and make confident, data-driven decisions instead of guessing. Plus, we explore how to embrace challenges - like rising costs or staffing changes - as opportunities to streamline operations, optimize home visit routes, and innovate for long-term growth.If you’re ready to step into 2026 with clarity, control, and a clear path to profitability, this episode gives you the toolkit to budget smarter, plan proactively, and navigate uncertainty with confidence.Need to sys

What would you do if your clinic was suddenly in a negative news story? Hannah Dunn shares how she navigated this high-pressure moment at her OT clinic using her four-part “What Now Framework,” presented at the 2026 Grow Your Clinic Summit. She walks through managing emotions, understanding the reality, controlling the narrative, and building a path forward. Hear how she collaborated with her team and advisors to clarify facts, communicate transparently with clients, and protect her clinic’s reputation - turning a crisis into an opportunity to strengthen trust, leadership, and resilience.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/  Resources: GYC 2027 Summit Tickets On Sale Now!Earlybird tickets are now available (50 already sold):Next year we’re heading to Adelaide in March for the CM 2027 Summit! With the Fringe Festival, LIV Golf and other major events on, it will be an exciting time in the city. If you’re planning to come, it’s worth getting organised early

GYC 2027 Summit Tickets On Sale Now!The 2026 Grow Your Clinic Summit was an incredible two days with 300+ clinic owners and team members in the room.Join us as we debrief and dive into the power of community and shared experiences from the Summit. Hear how clinic owners found support, inspiration, and practical strategies for overcoming challenges - from team dynamics to financial hurdles. We unpack standout insights from speakers like Andrew on leadership and delegation, Hannah on crisis management, and Sara on proactive HR, showing how these tools can empower your team and elevate your clinic. Plus, discover why building lasting connections and fostering a strong culture can transform not just your clinic, but your confidence as a leader.Need to systemise your clinic? Start your free trial of Allie!  https://www.allieclinics.com/  Resources: GYC 2027 Summit Tickets On Sale Now!Earlybird tickets are now available (50 already sold):Next year we’re heading to Adelaide in March for the CM 2027 Summit! With the

Are the smallest moments in your clinic costing you the biggest opportunities?In this episode of the Grow Your Clinic podcast, we unpack the power of “1% improvements” - the small, intentional changes that compound into major results over time. From refining phone scripts and improving email communication to mastering the first 20 seconds of a client interaction, we explore how tiny shifts in everyday processes can dramatically elevate the client experience. We also discuss the impact of using clients’ names, non-verbal cues like body language and greetings, and how systemising tasks can free your team up to focus on what matters most: exceptional care.If you want practical ways to improve client experience, team performance and clinic growth - without overhauling everything at once - this episode shows how the smallest changes can drive the biggest results.

Spending thousands on CPD but not seeing real change in your clinic? In this episode of the Grow Your Clinic podcast, we unpack how to turn continuing professional development into a strategic growth tool - not just a budget line or box-ticking exercise. We explore how clinic owners can help therapists set clear professional goals, link CPD to those goals, and introduce a simple approval process that ensures every course or workshop has a clear purpose and outcome. We also dive into how to measure the real impact of CPD by requiring evidence of implementation, sharing learnings with the team, and building internal knowledge through collaboration and case discussions. Plus, we discuss how regular goal reviews, flexible learning opportunities, and open team communication can create a culture where professional development actually improves therapist confidence, clinic performance, and client outcomes.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You

Feeling stretched between the front desk and the bigger-picture work your clinic needs to grow?In this episode of the Grow Your Clinic podcast, we’re joined again by Bec Clare - mum, clinic owner, leadership mentor and host of the Practice Leaders Program. Bec now supports around 190 practice leaders across Australia and beyond, including practice managers, operations managers and lead admin team members, all focused on building stronger, more confident admin teams. We unpack the real tension between being “on the desk” and working “on the business.” Bec shares why the front desk is the heartbeat of your clinic - shaping first impressions, rebooking rates and client experience - and how to carve out role-focused time for the strategic work that actually drives growth.We dive into practical strategies like time-blocking, role audits to delete, automate or delegate low-value tasks, and creating proactive admin teams through better training and leadership. If you’re ready to stop firefighting and start leading w

What if your next leadership hire isn’t a hire at all - but an owner?In this episode of the Grow Your Clinic podcast, Hannah pulls back the curtain on her journey of inviting a team member to become a shareholder in her OT clinic at D.O.T.S - and everything that came with it. From valuing the business and deciding what percentage to sell, to structuring airtight agreements and navigating the emotional shift from sole owner to shared ownership, she shares the unfiltered lessons learned along the way. We unpack how she chose the right person, balanced control with collaboration, involved family in the decision-making process, and set clear expectations to protect both the business and the relationship.If you’re thinking about succession, rewarding a high-performing team member, or reducing the pressure of carrying it all yourself, this episode gives you an honest, practical look at how to do it without creating chaos.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In

What if your clinic doesn’t have a culture problem - but a standards problem? Culture isn’t what you preach. It’s what you permit. In this episode of the Grow Your Clinic podcast, we sit down with Sara Siami - founder of The People Plugin - to unpack what culture really means inside a clinic. Sara challenges the idea that culture is about perks or personality, and reframes it as the standards of behaviour and performance you accept and tolerate. We break down her four-part framework for turning people problems into performance (outputs, outcomes, behaviours and attitudes), the difference between hitting numbers and living values, and why HR should be a proactive investment - not a last-minute rescue plan. Sara also shares how to run performance reviews that actually build trust (using the SCARF model), create accountability without fear, and address issues early before they become expensive mistakes. If you want a stronger team, clearer standards, and a culture that drives performance, this episode is your pr

If someone offered to buy your clinic tomorrow, would you know what it’s worth?In this episode of the Grow Your Clinic podcast, we sit down with Andy Wang from Clarico - accountant and clinic valuation specialist - to demystify the entire valuation process. We walk through what really happens during a valuation, how adjusted profit is calculated, why clean financials matter, and what valuers look for in your last three years of numbers. Andy breaks down valuation multiples, explains the difference between the owner’s value, the buyer’s value and the accountant’s assessment, and shares the biggest mistakes clinic owners make before getting valued. Most importantly, we unpack how to prepare your business properly - so you’re not scrambling when opportunity (or pressure) hits.If you want to understand how valuations actually work, and how to position your clinic to maximise its worth,  this episode is your practical, behind-the-scenes guide with a team who’ve been there and done it.Need to systemise your clinic?

Struggling with team tension, missed standards, or feeling like accountability always falls on your shoulders? In this episode of the Grow Your Clinic podcast, we unpack why trust is the true foundation of high-performing teams, drawing on Patrick Lencioni’s pyramid from The Five Dysfunctions of a Team. We explore how vulnerability fuels connection, why healthy conflict is essential for commitment, and how accountability should be a culture of reminding and helping - not a top-down power play. You’ll hear practical exercises like Hero, Hardship, Highlight, anti-values discussions, and structured check-ins that build deeper trust and open communication within your clinic team. If you want a team that owns their standards, embraces feedback, and drives results together, this episode gives you the framework to build it from the ground up.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:

Are you obsessing over utilisation numbers but still wondering why your clinic isn’t as profitable as it should be?In this episode of the Grow Your Clinic podcast, we unpack the truth about utilisation and why time-based metrics alone can give clinic owners a false sense of security. We break down the difference between being busy and being profitable, explore financial utilisation, revenue per consult and revenue-to-salary ratios, and explain how service mix and client types directly impact your bottom line. We also dive into practical strategies for smarter diary management, benchmarking against your top performers, leveraging technology to reduce admin time, and why sometimes you need to “shrink to grow” to remove inefficiencies and unlock sustainable growth.If you want to move beyond surface-level metrics and build a leaner, more profitable clinic, this episode will change the way you think about utilisation forever.Need to systemise your clinic? Start your free trial of Allie!  https://www.allieclinics.c

Thinking about working with your spouse in the clinic… but worried it could blur boundaries or disrupt the team?Tune in for Hannah Dunn’s real-world experience of bringing her husband into her OT clinic D.O.T.S. We're diving into how to set clear boundaries with your spouse, define roles with airtight position descriptions, separate work from home life, and establish communication rules that actually stick. We also explore how to involve your team in the decision, manage dynamics and accountability, and decide upfront what happens if it doesn’t work.If you’re considering bringing a spouse or family member into your clinic - or already have and want it to run smoother - this episode gives you a practical, honest framework to do it well.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: 

Running your clinic with your partner - but feeling out of sync, stuck talking about work nonstop, or quietly building resentment? In this episode of the Grow Your Clinic podcast, we unpack what actually makes working with your spouse work. We dive into the power of regular check-ins, clear roles, and intentional boundaries that protect both the business and the relationship. You’ll hear real lessons on avoiding misalignment, structuring productive conversations, setting KPIs, and separating work from personal time - without letting important issues fester. We also explore how to handle money conversations with transparency, create accountability without tension, and why external support can be a game-changer. If you’re building a clinic with your partner and want alignment, clarity, and a relationship that thrives alongside the business, this episode lays out the framework.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: 

Hiring new graduates but finding they lack confidence or struggle with accountability?In this episode of the Grow Your Clinic podcast, we break down how to set clear, elevated expectations for new graduates from day one - without burning them out. We unpack what “success” should look like early in onboarding, how to raise the bar while still providing structured support, and why avoiding hard expectations is costing clinics time, energy, and performance. You’ll learn how to use clear benchmarks, open communication, regular feedback, and simple mentoring frameworks to fast-track confidence, clinical competence, and ownership in your early-career team.If you want new grads who step up sooner, think like professionals, and integrate faster into your clinic culture, this episode shows you how to do it properly - from week one.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn: