Grow My Clinic Podcast

From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy.In this episode we’re joined by Michael Rizk  (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos, B-roll footage and strong captions can build trust, attract patients, and even create a powerful recruitment funnel. We explore how using local settings boosts relatability, why consistency beats perfection every time, and how today’s algorithms give anyone a shot at visibility - no big following required. Plus, we unpack practical ways to start small, stay consistent, and tap into trends without overcomplicating the process.If you’re ready to stop overthinking and start creating content that actually works, this episode shows you how to keep it simple and get real results.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  ⚡ Way too muc