Media Unplugged - Inside The Business Of Media - Video / Digital / Audio / Advertising / Culture

The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.linkedin.com/pulse/real-story-behind-todays-tv-industrys-transformation-andres-biernat/https://digiday.com/marketing/2018-brand-amazon-will-turn-private-label/

What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Silicon Valley parties who turn out to be models hired to impersonate friends, and James Franco's fabulous new movie "The Disaster Artist." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/2017/12/14/business/dealbook/disney-fox-deal.htmlhttps://www.fastcompany.com/40502211/brands-people-just-want-products-that-make-them-happy-and-healthy?https://www.mediapost.com/publications/article/310978/i-am-television-advertising-and-i-have-a-problem.html

How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.theatlantic.com/business/archive/2017/11/media-apocalypse/546935/https://www.mediavillage.com/article/hear-what-voice-means-for-brands/

Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.wsj.com/articles/overexposure-not-anthem-protests-blamed-for-nfls-ratings-woes-1509615005https://www.fastcompany.com/40486621/the-future-of-ad-agencies-might-not-be-advertising-at-all-rga

Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Halloween costume becomes controversial and is re-labeled (hint: Nothing). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/aes-hill-elevates-networks-into-cultural-brands/http://www.hollywoodreporter.com/news/martin-scorsese-rotten-tomatoes-box-office-obsession-why-mother-was-misjudged-guest-column-1047286

Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.hollywoodreporter.com/news/apples-tv-strategy-becomes-clearer-as-top-stars-jockey-shows-1043285https://digiday.com/media/pivoting-video-publishers-face-big-monetization-gap/http://www.hollywoodreporter.com/news/michael-wolff-who-wins-loses-medias-great-pivot-video-1045129

Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.businessinsider.in/Amazon-is-promising-NFL-advertisers-it-will-track-whether-their-ads-get-people-to-buy-things-on-Amazon/articleshow/60328341.cmshttp://www.hollywoodreporter.com/heat-vision/apple-amazon-join-race-james-bond-film-rights-1035539

Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.thewrap.com/high-times-magazine-worth-much-washington-post-jeff-bezos-bought/https://www.theguardian.com/tv-and-radio/2017/aug/25/netflix-marijuana-strains-original-shows

6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/@mktgwithmeaning/im-calling-b-s-on-6-second-ad-storytelling-df6deef5c052https://www.mediavillage.com/article/tca-hallmark-meets-hollywood-in-grand-style/http://www.grubstreet.com/2017/08/dunkin-donuts-ponders-a-terrible-name-change.htmlhttp://www.tvguide.com/news/seinfeld-research-memo-1083639/http://www.hollywoodreporter.com/rambling-reporter/why-a-hollywood-billboard-features-43412-nude-scenes-1027580

The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://reallifemag.com/diminishing-returns/https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteushttp://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html

Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.barrons.com/articles/pandora-what-are-they-now-asks-morgan-stanley-1499264457https://www.wsj.com/articles/the-3-toothpaste-club-startup-to-test-the-power-of-brands-1499767201http://www.niemanlab.org/2017/07/podchaser-an-imdb-for-podcasts-is-building-a-big-tags-based-database-to-help-people-discover-shows/

Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing news from the world of wax museums. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.Sources: http://www.socialmediatoday.com/social-business/should-you-buy-followers-and-likes-social-mediahttps://www.forbes.com/sites/zackomalleygreenburg/2017/06/12/inside-the-weeknds-big-year-and-the-new-streaming-economy/#10d0599033c5

Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for YouTube influencer ghostwriters, and what happens when Hollywood blames movie critics for the poor performance of bad movies. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.thewrap.com/netflix-chief-ted-sarandos-uncensored-blockbusters-doomed-exclusive/ http://www.latimes.com/entertainment/movies/la-ca-mn-moviegoing-future-multiplex-golden-age-20170602-htmlstory.html http://www.nytco.com/the-new-york-times-sees-record-newsletter-subscriptions-and-open-rates/ https://www.media

What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://theringer.com/what-upfronts-week-tells-us-about-the-state-of-tv-112b2b65d59c http://tech.co/netflix-podcasts-biggest-media-battleground-2017-2017-05 https://www.usatoday.com/story/news/nation/2017/05/17/texas-man-sues-his-date-texting-during-guardians-galaxy-vol-2/101786452/

Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: http://www.newyorker.com/business/currency/whats-wrong-with-twitters-live-video-strategy http://thoughtcatalog.com/ryan-holiday/2017/04/fck-your-dreams-and-other-painful-things-you-have-to-hear-to-be-successful/ http://www.boredpanda.com/sell-old-car-ad-suzuki-vitara-1996-eugene-romanovsky/

Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.strategy-business.com/article/Medias-Data-Driven-Future http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was https://www.youtube.com/watch?v=h9WJnPyeRnI http://mashable.com/2017/04/16/disney-star-wars-land-new/

Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.recode.net/2017/4/4/15184100/nfl-amazon-football-games-thursday-streaming-watch-live-prime-twitter https://www.theinformation.com/why-twitter-should-start-charging?shared=ZuAdvrt-j5Q http://www.hollywoodreporter.com/news/pepsi-apologizes-pulls-kendall-jenner-protest-ad-criticism-991367

10 Media Trends You Need to Know. And...Niche - It’s the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.themediabriefing.com/article/10-media-trends-for-2017-and-beyond http://henryjenkins.org/2017/03/how-did-we-get-so-many-great-television-shows-an-interview-with-uclas-neil-landau-part-one.html http://www.convinceandconvert.com/podcast-research/the-11-critical-podcast-statistics-of-2017/ http://insidepsycho.com

Here's what YouTube TV REALLY means. And...Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

Apple says fake news is "killing people's minds" - really? And, publishing platform Medium crashes - and idealism burns. Plus, Oscar-nominated screenwriters share some hilarious studio notes, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.