Media Unplugged - Inside The Business Of Media - Video / Digital / Audio / Advertising / Culture

Informações:

Sinopsis

From branding authority Tom Asacker and media strategist Mark Ramsey comes Media Unplugged, the podcast that peeks behind the curtain at what's REALLY happening in media today.

Episodios

  • The Secret to Marketing a Movie, and will Vessel Crush YouTube?

    29/04/2015 Duración: 25min

    The secret to marketing a movie...and, will Vessel crush YouTube? Plus rants and raves on Furious 7 and Game of Thrones. Brand authority Tom Asacker and media strategist Mark Ramsey go behind the spin to reveal what's really happening in media.

  • Jay Z's Tidal is Doomed, and Facebook doesn't Sell Cars

    15/04/2015 Duración: 23min

    Jay Z's new streaming service Tidal is in for a tsunami of doom! And auto dealers say Facebook doesn't sell cars. Tom Asacker and Mark Ramsey go inside what's really happening in media. Plus, rants and raves on Madonna's Meerkat fiasco, Selena back on tour, HBO REALLY wants your money, and why are "No Kardashian Parking" signs all over LA?

  • Periscope...Meerkat...When we all Stream Live, Big Media Pays the Price

    02/04/2015 Duración: 23min

    Periscope...Meerkat...When we all stream live, will big media pay the price? Plus...Facebook is about to EAT your news brand! Then Mark rants about the insanity of a decision tree for cord cutters and Tom rants about Fox News icon Bill O'Reilly. It's episode 16 of Media Unplugged!

  • Is Social Media "A Great Wasteland"?

    18/03/2015 Duración: 24min

    Is social media "a great wasteland" of the modern media age? And...why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? Also - rants and raves on platforms mistaken for brands, the importance of Hollywood actors' Twitter followings, how often you should (or shouldn't) post to social media, and one new podcast that wants you to review it WITHOUT listening to it.

  • Missing Leonard Nimoy and Unruly Breast Physics

    04/03/2015 Duración: 27min

    Who needs an agency when brands want CONTENT, not ADS? And... Disruption comes and goes, but human desire is forever. Then Tom rants/raves about advertisers who don't seem to mind that their ads aren't seen. And Mark rants/raves about his first experience "going viral" with a piece on Leonard Nimoy and how video game breasts are made and why they can go so wrong.

  • The Media Are Wrong About NBC's Brian Williams

    18/02/2015 Duración: 24min

    How the media got the Brian Williams story all wrong. And... Hey newspapers! Want a younger video audience? Try a sock puppet! Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie"

  • Snapchat goes Big Media and Amazon becomes a Movie Studio

    04/02/2015 Duración: 21min

    Snapchat introduces Discover and goes from messaging to big media. And Amazon is making their own original movies, and Hollywood will never be the same. Plus, Tom raves about Taylor Swift's frenzy to trademark catchphrases, while Mark rants about the directionless second season of the Serial Podcast and raves about the fact that the most popular Superbowl commercials never aired on the big game.

  • How to Make News Stories Go Viral

    22/01/2015 Duración: 20min

    How to make news stories go viral. And...Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. Plus, Tom rants about the Punching Pope, and Mark rants about TV's Celebrity Apprentice, and how it's setting back the discipline of marketing by 50 years.

  • Inside Facebook's Aggressive Move into Video

    07/01/2015 Duración: 23min

    Inside Facebook's aggressive move into video - and what it means for YouTube. And...It's a trend - publishers as platforms, where fans make content and publishers make bank. Plus, Tom rants about the NFL's woeful attempts at public service announcements against violence, and Mark rants about bankrupt Kodak licensing what desperate brands think is its good name.

  • Is Online Video Killing the TV Star? No!

    10/12/2014 Duración: 26min

    Is online video killing the TV star? No! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? Branding guru Tom Asacker and Media Strategist Mark Ramsey go inside media to reveal the ugly truth in Episode 9 of Media Unplugged.

  • This American Life's "Serial": A "Golden Age" for Podcasts? No. Here's Why...

    25/11/2014 Duración: 24min

    Does This American Life's "Serial" Podcast signal a new "Golden Age" for Podcasting? Nope. Here's why. Also: Why is Beats crushing Bose - on YouTube? Branding guru Tom Asacker and Media Strategist Mark Ramsey go inside media to reveal the ugly truth in Episode 8 of Media Unplugged.

  • The Battle Between Taylor Swift and Spotify: And the Winner Is...

    12/11/2014 Duración: 24min

    Ep 7: It's Spotify against Taylor Swift, and the winner is.... Plus, does the fall of Honey Boo Boo mean the end of Trash Reality TV? Branding Authority Tom Asacker and Media Strategiest Mark Ramsey go inside the media headlines to uncover the real story, and the results will surprise you.

  • Ep 6: HBO + CBS = Big TV Brands Eating the Internet

    29/10/2014 Duración: 21min

    HBO and CBS launch streaming-only subscription models, but is this disruption of TV - or of the Internet? Also...It's the coming ad colossus that could dwarf Facebook and Twitter - it's Pinterest! Media Unplugged goes behind the media spin. From Branding Guru Tom Asacker and Media Strategist Mark Ramsey

  • Media Brands: What to do when Facebook is your "Frenemy"

    14/10/2014 Duración: 23min

    Media Brands: What to do when Facebook is your "Frenemy." And why digital magazines are all but dead. That's this week on Media Unplugged from Tom Asacker and Mark Ramsey. Also: Tom raves about Jerry Seinfeld giving the ad industry a poke in the eye, and Mark raves about the Spanish comedy club that charges customers by the laugh. Bonus rave: The amazing Jessica Lange in season 4 of American Horror Story. This is episode 5 of Media Unplugged.

  • Ep 4 - Buzzfeed's Secret Formula for Viral Success

    03/10/2014 Duración: 25min

    5 ways this podcast will make you a better lover! AKA desire and the secret to Buzzfeed's video success. Also: Netflix takes on theater distributors. Tom Asacker and Mark Ramsey go behind the media to spell out what's really happening and what it means to you.

  • Ep 3 - So THAT'S how Apple Does It!

    22/09/2014 Duración: 15min

    A peek behind the curtain of Apple's media mastery - and ABC's Dancing With the Stars finds a new generation of stars...on YouTube. Branding guru Tom Asacker (http://tomasacker.com) and Media strategist Mark Ramsey (http://markramseymedia.com) go behind the media spin.

  • Ep 2 - TV shrinks ad revenue. And...Should musicians pay to play the Superbowl?

    05/09/2014 Duración: 18min

    Big media companies are relying less on ad revenue than ever before. Why? And how are they making up the difference? Also, should musicians pay to play the Superbowl. Plus rants and raves. Tom Asacker and Mark Ramsey go behind the spin to reveal what's really happening in media.

  • Ep 1 - Fear of Change and Disney Dumps Radio

    20/08/2014 Duración: 20min

    Branding authority Tom Asacker and media strategist Mark Ramsey knock heads to figure out why media leaders never seem to accept change gracefully and what it means when Disney sells off almost all their owned and operated radio stations.

  • Ep 0 - The Prequel Episode

    23/04/2014 Duración: 06min

    An introduction to the new podcast "Media Unplugged." Why are we doing this thing?

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