Sinopsis
The Jane Anderson Brand You Show is the podcast for experts, consultants, speakers, trainers, academics and coaches who are or aim to be the leaders in their field. Jane shares her insights as well as interviews those who are industry experts to find out about their experiences when marketing themselves under their Personal Brand, or name.According to US Labour Data, by 2020 50% of the workforce will be self-employed. The ability to market & sell yourself is an essential skill for the future of work.Jane is the author of 4 books, she is one of 12 LinkedIn Influencers in Australia & NZ & her blog has been voted in the top 25 branding blogs globally by Feedspot. She is also the creator of the Lead Generation Indicator, the world's first diagnostic for experts to identify marketing gaps in their practice.As Australia's leading Personal Branding authority, Jane helps experts & leaders with trust-based, high-impact communication. Having helped over 20,000 people she has been featured on Sky Business, The Today Show, The Age, Sydney Morning Herald, BBC, Channel 9 & Management Today.On faculty in Thought Leaders Business School, she mentors experts to create a practice generating $500k-$1.5m with 1-2 staff. She is also a mentor on the Queensland State Government Advancing Women in Business Panel of Consulting Industry Experts.Jane holds one of the top 1% viewed LinkedIn profiles globally & is the host of the #1 ranked "Jane Anderson Brand You Show" Podcast in iTunes. She was nominated for Telstra Business Women Awards in 2014 & 2016.Jane speaks, runs workshops, mentoring programs and online programs to help her clients. Some of her corporate clients include International Rice Research Institute, Wesfarmers, Virgin Australia, IKEA, LEGO, Mercedes-Benz, La Trobe Institute of Molecular Science, Australian Medical Association, Shell Energy, Deakin University, and Griffith Uni.
Episodios
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Episode 12 - Social Selling Index on LinkedIn
01/06/2017 Duración: 22minEpisode 12 - Social Selling Index on LinkedIn What is the Social Selling Index? Recently we have been fielding a lot of questions about this, as LinkedIn has introduced this and it can be found through your LinkedIn profile. 3 key aspects discussed in this episode for and about the SSI: Positioning – What you want to be known for Measure – What is it? Is it general? Conversation – regarding the diagnostics of it The Goal of life is to match your heartbeat with the beat of the Universe… – Joseph Campbell – TWEET In talking about your profile and the SSI here is another great take away: People who are going to buy from you are people who already know you – Seth Godin – TWEET
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Episode 11 - Don't Quit Your Day Job Yet
01/06/2017 Duración: 25minEpisode 11 - Don't Quit Your Day Job Yet In this episode, I talk about whether or not it is time to start your business and quit your day job. In particular, I look at Purpose and if you know your purpose. You, Are What Sells – Jane Anderson Lessons from this episode: Listen Have a purpose The fear of failure is what stops us
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Episode 10 - The People Whisperer Anneli Blundell
01/06/2017 Duración: 37minEpisode 10 - The People Whisperer Anneli Blundell Anneli Blundell and I talk about the importance of making the decision to start a business and to have it branded in your own name – self-branding. As a professional People Whisperer, Anneli has been working with leaders and teams to improve their communication and interpersonal intelligence for almost a decade. She brings to her clients a recognised expertise in the field of below conscious communication and motivation. She is obsessed with decoding people and performance dynamics for improved results. Anneli goes through how she can help both individuals and corporations. “How you show up matters. Your interpersonal impact works like a magnet;it either draws people to you or pushes them away from youand the difference is palpable.”
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Episode 9 - Gihan Perera: Thought leader, Futurist and the Internet Changing the World
01/06/2017 Duración: 28minEpisode 9 - Gihan Perera: Thought leader, Futurist and the Internet Changing the World I have a great conversation here with Gihan Perera about leveraging your thought leadership and how the internet has changed the world. Gihan is considered by Forbes as in the top 5 influences in the world in his field. He is a futurist and leader in helping companies use the internet which he has been using since 1987!! He was also one of the first people in Australia to have a web design business. “..create a practice not a business”- Gihan Perera – TWEET Gihan is a huge advocate of the Internet and leveraging it to spread messages, extend your reach and live happier lives. So listen up and enjoy…
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Episode 8 - 3 Generations of Branding with Tracey Mathers
24/05/2017 Duración: 31minEpisode 8 - 3 Generations of Branding with Tracey Mathers Grandfather Mathers’ love of shoes started as a shoe shine boy in Ipswich Qld. With borrowed money from friends, to open his shoe store in 1923. Mathers shoes was born…. Dad realised early how important branding was for Mathers. This was for logo, image, stock, staff and more. Because of this he also realised that all things cannot be in the one place. Keeping consistency for a brand meant that diversifying across different brands and stores, although owned by the one company allowed for large market share. The basics being that to keep the Mathers name, a kid's shoe can't be sold next to a gentleman’s shoe…… Tracey Mathers took the leap one day to take ownership of a gap that she could see, although still as ‘Tracey Mathers’ studio. To her it was so obvious to maintain the name especially after the family had spent so long nurturing the name. Self branding Benefits for Tracey: Name alr
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Episode 7 - Interview with Confidence Expert Lisa Phillips
24/05/2017 Duración: 19minEpisode 7 - Interview with Confidence Expert Lisa Phillips I have a great conversation here with Lisa Phillips. Talk about high energy, passion and enthusiasm, Lisa has it! And that is a great indication of the person and what she in turn carries through in her business life. Lisa and I talk through marketing, branding and what has helped us in our business. “When on your purpose it is really easy to be motivated”- Lisa Phillips Lisa’s business – Amazing Coaching – is about coaching and helping people to gain confidence. She has been featured across Channel10, the SMH and the list goes on. So she's clearly good at what she does.
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Episode 6 - Your LinkedIn Profile
23/05/2017 Duración: 26minEpisode 6 - Your LinkedIn Profile In this episode, I walk you through on how to set up your LinkedIn profile. This is a great add on the previous Podcast show Corporation U. One of the most frequent questions I get asked about is how to get your profile right on LinkedIn. Listen in and follow what I talk about.
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Episode 5 - Technology and Leadership Expert Simon Waller
23/05/2017 Duración: 27minEpisode 5 - Technology and Leadership Expert Simon Waller Many people, especially in business, have a strained relationship with digital technology. It is a source of frustration and distraction and often fails to live up to its potential. Given that the amount of technology in our lives is only going to grow we need to develop a better approach. Simon Waller makes technology productive by helping people identify the right opportunities, the right technology and show them how to use it the right way. DON’T BE A SLAVE TO TECHNOLOGY. BE PRODUCTIVE. I have a great conversation with Simon about taking yourself as a brand or your organisation forward and forward with technology. As we know it plays such a role in our lives. But in business it maybe hard to get around. Simon goes through how he can help both individuals and corporations like he has done with Rio Tinto.
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Episode 4 - Coach Training Expert Stacey Ashley
23/05/2017 Duración: 23minEpisode 4 - Coach Training Expert Stacey Ashley I explore the advantages of having your name on the business such as ‘Ashley Consulting’. It allows people to be able to find you very easily. Building a personal connection and building rapport with people is so important with what Stacey does. So having the business name allows her to start building trust straight away. Stacey Ashley helps people discover their potential and their capability through coaching. I talk with Stacey about her company and about positioning herself and her brand. There is always something else you can learn.
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Episode 3 - Create Powerful Positioning
23/05/2017 Duración: 23minEpisode 3 - Create Powerful Positioning This is a subject that I'm passionate about. Obsessed with!! This is I have been helping people with for over 10 years. You will learn about the 6 levels of Positioning. Who this episode is really for: Micropreneurs, solopreneurs, mumpreneurs Corporate workers Job Seekers There is a huge shift underway in Australia. It is projected that by 2020 there will be 50% of workers self-employed, which is a huge shift. It is an information age and everyone has access to information. So working with and finding your ideal customer has become quite complex.
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Episode 2 - Soft Power
23/05/2017 Duración: 14minEpisode 2 - Soft Power "Is what I am doing right now and the way I am positioned getting me what I really want?" Soft power is a military term around getting an opponent to do what you want them to do without actually telling them. This is also a term and method used in Australia as a way of getting around ‘tall poppy syndrome.’ That is cutting down those we think are getting ‘too big.’ I talk about how to use soft power and why it is good for you and your business. 4 main areas that I talk about in this episode: Storytelling Coaching Diary Management Personal Branding “Get the Big Rocks in first” Listen in to some very handy information and why the above quote makes sense.
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Episode 1 - Corporation U
20/05/2017 Duración: 23minEpisode 1 - Corporation U n this Podcast episode, I provide a blueprint as your guide to building your personal presence. Where and how do you start and in what sequence? There are 6 elements to building your own presence. Listen in as I walk you through each element, what you need to do in order to keep focused and what is going to happen if you don't do it.