Innovation Agency

Consultant psychiatrist Dr Johannes Cronje of Mersey Care NHS Foundation Trust describes ‘Selling the sizzle not the sausage’ – a different approach to recruitment. Their traditional method of placing ads in a national journal was expensive and not having the desired impact.  They worked with The Guardian on sponsored editorials, using testimonials from staff and supporting with a range of promoted posts on social media. A key feature was video interviews by Deputy Medical Director Dr Arun Chidambaram with consultant colleagues about working at Mersey Care. The result was a huge increase in consultant recruitment.  Johannes was speaking at the Innovation Agency’s EngageWell event in May 2019

NHS England Lead Campaign Manager Ian Hampton describes the biggest highlight of his career – leading on the creation and delivery of the ‘We are the NHS’ campaign.

He tells how the NHS’s first recruitment campaign for over a decade was delivered at break-neck speed and how retaining a focus on specific audiences directed the creative development. It was important to retain an impartial and evidence-based focus in a complex political environment, to deliver real results.  Ian was speaking at the Innovation Agency’s EngageWell event in May 2019\. Apologies for a glitch in the recording just after three and a half minutes.

Mike Baker talks about a spin-off of the ‘We are the NHS’ campaign which had a big impact on recruitment, particularly of nurses. Mike, Associate Director of Communications at Wirral University Hospitals NHS Foundation Trust, delivered an intensive two-week campaign across different social media campaigns using the slogan We are ‘WUTH’. It resulted in a 168 per cent increase in completed applications for band 5 nursing posts compared with the previous two weeks.  Mike was speaking at the Innovation Agency’s EngageWell event in May 2019.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Ian MacIntyre, Head of Digital with the NHS Leadership Academy, talks about changing ways of thinking in healthcare to adapt to new technology: we should talk about opportunities, not threats. We should understand our user community’s attitudes towards technology and create a non-threatening environment in which to talk to them.  Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Andy Bleaden, International Projects Manager for the ECH Alliance, gives an update on the alliance’s work. Providing European-wide networking opportunities, the alliance aims to break down the silos separating providers from suppliers and bring together stakeholders from all sectors, including patients and charities. Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse . Helen Birley, Clinical Lead for the Coordination Centre at the Countess of Chester Hospital NHS Foundation Trust, talks about how the experience of an elderly patient who had a 106-day hospital stay prompted a review that led to the development of the coordination centre. This ‘air traffic control’ system uses teletracking to allow managers to know where patients are at all times and aims at maximum operational transparency. Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. David Harris, Director of People and Organisational Development at Cheshire and Wirral Partnership NHS Foundation Trust, talks about the need to acknowledge complexity when addressing a system of ever-changing health and care needs.   Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Dr Wilson Wong, Head of Insight and Futures with the Chartered Institute of Personnel and Development (CIPD), talks about new approaches to managing our workforce: how do we know that technology won’t have a negative impact on our workforce? How do we ethically store data? How do we protect our workforce, and how do we ensure sustainability and fairness in a new social contract between state, corporations and workers? Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Colin Lewry, WRaPT Director, and Fiona Lord, WRaPT Manager, Lancashire Care NHS Foundation Trust, talk about their secure online modelling tool that takes users through the steps needed to understand workforce planning. It stores data in such a way as to allow modelling of any number of complex future scenarios. While the WRaPT system isn’t always the answer, the team behind it is the gateway to a number of solutions. Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Dr Liz Mear, Chief Executive the Innovation Agency, welcomes attendees to the eighteenth Ecosystem, focussing on digital innovation and workforce strategies. Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Dr Karen Stansfield, Associate Dean of Enterprise at the University of Salford, talks about how, by working across disciplines and by collaborating with industry, the university aims to produce more empowered graduates with appropriate skills and so boost retention rates. Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Jen, a programme manager at the Innovation Agency, fell seriously ill two years ago and recalls how her care left her feeling unsafe. She makes a plea for a different way of doing things, in which staff work as a team, a patient’s feelings are acknowledged and it is clear who is in charge of an individual’s care. Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 27 March 2019 during Ecosystem 18 at Haydock Park Racecourse. Karen Partington, Chief Executive Lancashire Teaching Hospitals NHS Foundation Trust, asks how do we fully exploit new technology? How do we train patients to expect something different from their healthcare? And how do we accommodate the needs of various age groups in our workforce – traditionalist, baby boomers and Generations X, Y and Z?  Ecosystem 18 was part of a series of events promoting digital health innovation in healthcare, run by the Innovation Agency, the Academic Health Science Network for the North West Coast.

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool.  Dr William Bird MBE, Chief Executive Officer Intelligent Health, talks about the natural environment, being active and social prescribing. 'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @drwilliambird

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool. Dr Sarah Plumb, Research Associate, Research Centre for Museums and Galleries University of Leicester, talks about unexpected encounters in museums; older people, nature and natural heritage collections. 'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @sarahJPlumb

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool.  Craig Lister, Green Gym Managing Director, The Conservation Volunteers, talks about social prescribing: 'it's not a new thing, it's ancient'. 'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @craiglistertcv

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool.  Paul Nolan, Director The Mersey Forest Team, and Dr Zoe Knowles, Professor of Engagement and Learning Liverpool John Moores University, talk about evaluating outcomes for the Natural Health Service - getting people more active more often.  'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @SpExPsych @merseyforest

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool. Dave Sweeney, Executive Implementation Lead, Cheshire and Merseyside Health and Care Partnership, talks about maximising place and environment. 'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @davesween1969

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool.  Jo Ward, North West Social Prescribing Network Co-Chair, talks about social prescribing and arts and culture. 'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @ChangeMakerNo1

Recorded on 28 January 2019 during 'health, wellbeing and the environment' at The Isla Gladstone, Liverpool. Kate Hall-Wright, Policy Adviser Department of Environment, Food and Rural Affairs DEFRA), talks about Government's 25 year environment and the Year of Green Action. 'Health, wellbeing and the environment' was part of the Liverpool City Region's Year of the Environment. The event was organised in partnership by the Innovation Agency, Cheshire and Merseyside Health and Care partnership and Voluntary Sector North West. @DefraNature