Mortgage Marketing Radio

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion.05:34 Tightened regulations impact mortgage market, 2025 surge.07:32 Retail versus independent mortgage brokers in sales.12:16 Real estate market shifting due to rising rates.13:31 Business strategies evolving, focusing on social media.18:39 Connect, convert conversations into meaningful business interactions.20:27 Content should address emotional pain points effectively.24:06 Key to education, expert status attracts engagement.27:24 Loan officers teach real estate financing strategies.29:49 Consistency and perseverance lead to success in business.32:42 Unique situations go beyond traditional borrowing limits.36:01 High income earners often seek alternate financing.40:27 Prepare for future busy periods and adju

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.**Key Points We Discussed with Time Stamps:**- 00:02:34 - Starting with available resources and emphasizing content value over production polish.- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.-

Today we're talking with Shayla Gifford. She's the VP of Sales and Development and a Branch Manager with Guild Mortgage.Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities.Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping people get really clear on who you are uniquely and what are the unique skills, attributes, and value that you bring to relationships.Episode Resources:Connect with Shayla on InstagramCheck Out Shayla's WebsiteLearn More About myAgent Classes

On today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account.You'll save your clients money and reduce your time to close with Truv. Listen to the episode to learn more.Episode Resources:Check Out Truv HereConnect With Richard on LinkedInGet More Agent Referrals with myAgent Classes

Imagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders.Uplist is a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estate agents and builders.When homebuyers scan the QR code or click the button, they are directed to the mortgage loan officer’s company-branded Uplist page where they can do a quick, real-time mortgage rate search.Finally, finance flyers have arrived in the digital age! Listen to my conversation with Uplist CMO Ben Smidt and check out Uplist for more details.Episode Resources:Visit Uplist HereLearn More About myAgent ClassesJoin the Podcast Facebook Group Here

In this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate, who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing.We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion.Learn More About Insellerate Connect with Josh on LinkedIn Learn More About myAgent Classes

Have you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities?Our guest today is Michael Zuber. He's the author of One Rental At a Time and hosts the One Rental at a Time YouTube channel. (Links Below)Today we're talking about how to start - or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more.Show Notes/Resources:Today our guest is Michael Zuber.Episode Resources:Check Out Michaels YouTube ChannelBuy His Book on AmazonDouble your Agent referrals with myAgent Classes. Book a call here.

Greg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling.This episode features an inspiring conversation about how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single month.Connect with Greg Sher on LinkedIn HereFollow Scott Betley on Instagram or TikTokFollow Jordan Nutter on Instagram or TikTokDouble your Agent referrals with myAgent Classes. Book a call here.

In this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus on today.We discuss innovative strategies for marketing, how to stand out in a saturated market, and the importance of building strong client relationships. Dale's insights are not just theoretical; they are tried-and-tested methods that have propelled many in the industry to success.Whether you're a seasoned originator or new to the field, this episode is packed with invaluable guidance to help you excel.Episode Resources:Learn more about Dale Vermillion and his methods at www.DaleVermillion.comDouble your Agent referrals with myAgent Classes. Book a call here.

On today's episode we're talking with Logan Mohtashami. Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market.Mohtashami is a lead analyst for HousingWire and is a regular contributor on the HousingWire Daily podcast.Episode Resources:Follow Logan on InstagramSubscribe to Housing WireLearn More About myAgent Classes

In this episode we talk with Wade Betz. Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financing funded.He's optimizing his Google Business profile to get found by local homebuyers and referring those deals out to his local agents.Wade is teaching educational classes to real estate agents and building his audience on social media. There's a lot we cover in this episode!Episode Resources:Connect With WadeBook Your Call Here to Learn More About myAgent ClassesJoin the Podcast Facebook Group Here

In this episode, you’re getting a glimpse inside the Members Only Coaching Call.Each week, we meet with fellow ambitious Mortgage Loan Originators from across the country. Our primary focus is leading with education in our local market to attract our ideal agent partners and grow our business.We also share ideas, work on mindset and accountability, social media strategies and more.If you like what you hear, book your call to learn more!Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Book Your Call Here to Learn More About myAgent ClassesJoin the Podcast Facebook Group Here

In this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting video content, they've closed over 38 loans and they're just getting started.Listen and apply what you learn from this episode. Be inspired to take action and soon you'll be adding loans to your pipeline directly from your online content.Episode Resources:Follow James & TravisGet More Agent Referrals/myAgent ClassesJoin the Facebook Group

Today we're talking with Kevin Ducey about diversifying your income. Kevin is the Vice President Of Business Development at Comma Insurance. He has a wealth of experience in mortgage marketing strategies and building residual income.His perspective on "mortgage marketing strategies: reviews, success stories, and insurance investment" is that investing in an insurance agency can be a viable option for mortgage professionals looking to build scale, autonomy, and recurring residual income.Kevin encourages listeners to consider investing in their own insurance agency, highlighting the potential benefits of not requiring excessive time, hiring, or securing a location.Episode Resources:Learn More About CommaGet More Agent Referrals/myAgent ClassesJoin the Facebook Group

Today, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer.Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Ask Geoff Anything! Tap HereLearn More About myAgent Classes

This episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator.We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing.Learn More About High LevelLearn More About myAgent Classes

A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly.In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator and how to get there.We talk about your personal brand, social media, High Level marketing automation and why leading with education is your killer app.Be sure to check out the episode resources listed below. Join the Facebook Group and let's continue the conversation!Episode Resources:High Level Facebook GroupLearn About myAgent ClassesCheck Out EmpowerLOLeave a Podcast Review

On this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023.Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team.Listen in as we discuss how to identify your ideal client and create content that attracts them. We also dig into creating video content, building your social media followers and attracting agents vs chasing.Episode Resources:Follow Sam on InstagramBook a Call With GeoffJoin the Facebook Group

Today we're bringing another Mortgage Marketing PRO member success story to you.What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more?This episode features Louie Wickett with Homeside Lending and how he's funded 5 loans from teaching just two classes.Are you ready to say goodbye to cold-calling agents and get referrals on demand like Louie?Check out the links below for more details.Learn More about the Mortgage Marketing PRO MembershipJoin the Podcast Facebook Group Here

Today's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company.Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Development for Homeside.In their combined 40+ years of mortgage industry experience, they've seen and heard it all. Our conversation will help you get clear on some of the important considerations around changing companies and your career path.Episode Resources:Visit Homeside to learn more.Leave Me a Google Review