Trade Is Not A Four-letter Word: How Six Everyday Products Make The Case For Trade

Prueba ahora Firma sin compromiso. Cancele cuando quiera.


“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones.

Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word.

But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.)

Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world.

Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).


  • 001 TradeIsNotAFourLetterWord Open

    Duración: 32s
  • 002 TradeIsNotAFourLetterWord Dedication

    Duración: 20s
  • 003 TradeIsNotAFourLetterWord Introduction

    Duración: 37min
  • 004 TradeIsNotAFourLetterWord Part1 ClearingTheAir Chapter1 TheRockiesTheRockysAnd300YearsOfAmericanTrade

    Duración: 53min
  • 005 TradeIsNotAFourLetterWord Chapter2 TheGiantSuckingSound

    Duración: 48min
  • 006 TradeIsNotAFourLetterWord Chapter3 AMythBustingInterlude

    Duración: 57min
  • 007 TradeIsNotAFourLetterWord Part2 SixProductsThatMakeTheCaseForTrade Chapter4 TheSpiceOfLife

    Duración: 29min
  • 008 TradeIsNotAFourLetterWord Chapter5 TheMostAmericanCarOnTheRoad

    Duración: 40min
  • 009 TradeIsNotAFourLetterWord Chapter6 TheTenDollarBanana

    Duración: 34min
  • 010 TradeIsNotAFourLetterWord Chapter7 HowDoYouLikeThemApples

    Duración: 36min
  • 011 TradeIsNotAFourLetterWord Chapter8 AMatterOfDegrees

    Duración: 34min
  • 012 TradeIsNotAFourLetterWord Chapter9 WhyWinterCame

    Duración: 30min
  • 013 TradeIsNotAFourLetterWord Part3 FurtherBeyond Chapter10 Realities

    Duración: 46min
  • 014 TradeIsNotAFourLetterWord Chapter11 Remedies

    Duración: 01h08min
  • 015 TradeIsNotAFourLetterWord Epilogue

    Duración: 09min
  • 016 TradeIsNotAFourLetterWord Acknowledgments

    Duración: 09min
  • 017 TradeIsNotAFourLetterWord Close

    Duración: 01min