Blur & Blend Marketing...trish Talks!

Alexandra is a passionate adviser, an assertive go-getter and a motivational mentor focused on helping others find the career they want and that suits them best. Her personal mission is to make a lasting impact on the individuals she meets. Meet her on LinkedIN at https://www.linkedin.com/in/alexandra-szilagyi-291b9b84/

Meet a global go getter in this podcast. Iris GAvez de Campos comes from the consulting world. She has spent her entire career in the Big Four making career strides in consulting and managing companies to build their success. LIke many corporate professionals, life changed and she took a different path which led he to an MBA at Wharton School of Business in Finance and Entrepreneurship. Eventually her curious nature about business and her love of relationships and people led her to MARKETING!!  And she's becoming degreed in that field as well! . hear her journey and how she has discovered that marketing is at the heart of any business if one wants to build a customer-centric company. If you are a new marketer podcast makes perfect sense for you---if you are a veteran, you will enjoy the journey too.

Join Jeff Flemings, whose vibrant career in the industry has brought elegant leaps for brands as he partners with. Jeff works with C-suite leaders to develop brand strategies, marketing campaigns and customer experiences that leverage customer insight to create outsize commercial impact. Jeff  moves business forward. He's excited by possibilities, and knows trusted tools that can help brands reach the finish line. Make some elegant leaps as you listen to his story. From data to insight, a brand strategy that resonates, a creative brief that inspires, or  big creative marketing ideas that get consumers excited! Jeff's  current clients include a leading DTC mattress brand (brand strategy, moving up the funnel from performance to awareness), and a leading Miami arts organization (brand strategy, new brand identity development).  www.ElegantLeap.com

In a lively and sophisticated style, Sue Phillips describes the Sweet Smell of Success to listeners interested in the world of fragrance and the world of marketing and connection through our research proven, most powerful, of the 5 Senses, the sense of smell. The  journey includes the history of fragrance through the ages, the brands, including the Tiffany brand of perfume for which she was onboard for developing, and the new reasons why her book, The Power of Perfume" is getting attention across the maximum of channels: TV, digital and print!. Covid 19 has impacted the taste and smell of hundreds of thousands of people. Sue Phillips has a process that is bringing positive results to those who visit her for a detailed and personalized consultation in her Scentorium in New York City. FInd Sue on LinkedIn where she posts regularly, see her at her Sentarium, and check out her website, Sue Phillips, The Fragrance Authority; https://newyorkfragranceshop.com/ her book The Power of Perfume  is available on Amazon.

Brand Expert, Global Speaker and Practitioner, Barnaby Wynter has over 557 brands to his name since 1987. He now spends most of his time enabling businesses of all sizes to become totally differentiated in their market. With a focus on marketing at C-suite level he continues to embed a unique methodology, called The Brand Bucket, developed first for SAAB in the 80’s and an approach that has underpinned 3 Top 200 marketing communications agencies.Barnaby has built a portfolio which includes working with corporates to generate more value for their buyers, SME’s to assist growth aspirations and thrives on mentoring micro business owners to create 6 figure incomes. He works hands on and in advisory roles as both a NED and Board advisor.He has been a professional speaker since 2008, addressing over 17,000 business owners across the globe on how marketing has changed and is a published author.As a Founder Freeman of The Company of Entrepreneurs, a guild in the City of London and an ambassador of Home Grown, a priva

Join a journey into the world of PR. Find out how our guest discovered her lifelong career in hospitality and how Covid gave her company brand a chance to live their mission!

Get on the digital road and learn how aspiring marketers of all ages around the globe can succeed in today's industry from a sought-after marketer and iSchoolConnect Marketing Director, Malavika Issar

Join me for a conversation with Superintendent, Jeffrey Collier of the Saginaw Intermediate School District, who has grown his expertise in communication and brand as a tool for serving a community Pre-Covid and today!

Consumers are irrational in this time of Covid. Hear how two top professionals shine a light on emotions that impact decision making to inform your journey about selling ideas, products, and services today through Behavioral Science and Neuro-science insights.

Meet a digital marketing force of nature, Amelia Tran

Supt. Tom Bailey has a mind for MARKETING! Hear how he distinguishes his leadership with the relational power of building a community through his understanding of Brand, especially in times of challenge.

From climbing the corporate ladder in NYC to launching a global consulting company-- many lessons can be learned from one of my favorite industry lecturers in Paris and NYC. Abigail Rogado shares what's she's watching in today's new marketplace that's taking her to the next level in her career as a respected industry marketer.

Learn how to create yourself as a content marketer and power client's messages across the digital landscape. Emily Rae Schutte, founder of Emily Writes LLC will educate and inspire!

This Episode of the B& B  describes my winning strategy, the secret sauce for my networking. success! My Framework since 2007?  ACE Networking!  A relationship building model that transfers networking success from IRL rooms to Zoom Rooms. In 15 min. Hear how  to ... ASSOCIATE, CREATE, ENGAGE to keep you top of mind with people you want to do business with--even when you aren't with them in person! The episode references Trish Rubin's New York Minute for Networking. Published in 2007, Its foundations transfer to digital relationship building in 2020!

Trish starts off the podcast in TRAFFIC!  Isn't she in Quarantine? Tune in to find out how she starts in Traffic, and leads you through the Blur of today's marketing in COVI19. Use the rearview mirror, but look ahead. Everyone is a NEW MARKETER today because of the virus. Hear how to navigate, how to work with classics of marketing and refresh them, how to try to figure out consumers and beat the competition. It's a new world of capabilities that can keep you relevant in the new age of marketing in the Pandemic! You'll be GLAD you did.

Hi All, In this episode I share an interesting marketing and brand perspective. How is the  world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT. Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time.  How brands you know are communicating with audiences in crisis: https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2

After shelving, Blur and Blend Marketing and being on the verge of launching  a new, next level studio production called "The EducatED Brand", the global pandemic stepped in.  So much for having control!  So everything's changed... I'm back in the "Blur and Blend"! And so are you along with me wherever you are in the world. But, "Don't Worry, Baby" as the Beachboy's sing... everything will turn out all right!   Spend some time with me in isolation on the Upper West Side of NYC where I share surviving in the blur of the pandemic. Learn how to blend your new reality into a positive moment-- one that will make us better versions of ourselves as people... and eventually as professionals when we get fully back to work. I'll give you the scoop on life in NYC where 8.5 million people have disappeared. Where it's Groundhog  Day on the Upper West Side. I'll share a NYC story that will makes you smile... and give you hope. 

My guest is a colleague and friend... Marta Vazquez.  In her busy schedule, Marta gave me  valuable time in her office in La Defense on the campus of  IÉSEG School of Management, where the next gen of CHANGE MAKERS in business learns . We talked about the current context of Internationalism  and study abroad and the power of networking. Marta has formed powerful international partnerships in higher education in a time of change. These 281 partner institutions benefit the school's faculty, staff and students. As the Associate Director of International Network and Development at IÉSEG School of Management over the last 9 years, Marta has used her connecting H2H , Human to Human, skill to find solid worldwide partnerships-- How does she do this? These relationships make the school an attractive collaborative institution for universities from Asia, Africa , the US and other corners of the world. With a background in business and a heart for higher education, she lives the BLUR and BLEND in International Ed. Marta

My guest is a former student now working in Lille  on  campus at @IESEG completing his Master Thesis.  Rajat's a goal-driven Master's student with a targeted sense of initiative and improvement that he demonstrated to me in class a year ago. as well as in his professional work demonstrated in Customer, Store, and Web management.  He's committed to his career in marketing and if you are looking for a savvy young professional in your organization, he's soon available!  Rajat, in his Linkedin profile says he is, "Aiming to use my existing knowledge and experience towards playing an active role to supporting a company towards its Marketing and Sales goals." Connect with him and see his passion for aviation on his linked in photo... and in the podcast learn about how his other love , as a musician at the piano, he creates a unique Gen Z profile. I like to introduce my students as works in progress and he is on a great track to his next stop.  For me, it was a pleasure to hear the thinking of a student almost a ye