Making The Maven

Amy Selbach is a powerhouse full of energy. She is an adventure seeker, traveler, and the founder of Taut Body studio, located in Kenya. Amy started her business just as a side hobby, but it has steadily grown into something amazing. Amy talks about what it’s like running a business overseas, especially when she, personally, is located in California. She also discusses how she combines online strategies to keep her brick & mortar clients engaged, even if they’ve never stepped foot in her studio!   Key Insights & Aha Moments: *Be sure to grab the “You Don’t Suck” worksheet! *Amy has had 20 years’ background in marketing and brand strategy. *In Amy’s case, she said no, and the universe opened the right door for her. *Why did Amy decide to start a fitness studio in Kenya? *Amy tested this concept in her garage first. When she saw that it would work, she opened a studio. *Amy is an adventure seeker, but when it comes to her money, she’s very, very conservative. *Risk tolerance is just a muscle! Work those