Making The Maven

We’re back!! This is part 2 of a three-part series on the ‘secrets’ to marketing. If you haven’t listened to part 1, be sure to check it out before listening to this podcast episode! This week I hope you’re ready because we’ll be diving into secret number two: How to create an offer and get those dream clients.   Key Insights & Aha Moments: *Last week we talked about the fact you can create an automated marketing system without being tech savvy. *This week we’ll be discussing how you can create that — amazing — offer to attract your dream client. *What are some of the benefits of creating a free offer? *When trying to attract clients, try not to use wellness speak. The average Joe wouldn’t understand it! *How do you even begin to create a free offer? *Research, research, research! You’ve got to research your ideal clients! Then, you’ve got to explain in their own words what exactly they’re feeling. *How do you research your clients? Talk to people! Interview your ideal customer and find out what some of t