The Sonya Looney Show

Unleashing the FreakShow: Beyond the Wine with Michael David Winery

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Sinopsis

Rage, Rapture, Lust, Gluttony, Sloth, Greed...what does this have to do with running a business, philanthropy, and backcountry skiing?  It all ties under Lodi's premier winery; Michael David Winery.  David Phillips is a co-owner of the winery with his brother Michael and their family has been farming the fertile soil in Lodi, California for 5 generations- since 1865 to be exact.  However, they weren't always growing grapes and making wine.  "My parents put up a card table on the side of the road and started selling tomatoes for 25 cents a basket.  I grew up with selling product at fruit stands" David said.   Long before the wine, the Phillips farm thrived at farmer's markets and fruit stands.  They started growing grapes for other wineries when one day, their biggest customer said they were not going to buy grapes.  With a full crop of luscious grapes, Dave said, "Let's do this ourselves and take matters into our own hands."  Changing your business model, investing in oak barrels, learning a new industry, and