For Immediate Release
FIR Live #15: Reaching Influencers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:00:32
- Mas informaciones
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Sinopsis
Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us!