Much Love, Miss Iraba

Iraba Cosmetics' big idea: Following nature's lead in protecting our hormones, scalp, skin, hair, and kids!

Informações:

Sinopsis

You might know that the main sponsor to this podcast is Iraba Cosmetics. I thought it might be a good time to mention what the big idea is behind this brand, and why Iraba Cosmetics does what it does... Here it is: Whether we like it or not, hair is a big part of how we see ourselves. Iraba asserts that with the right tools, we can appreciate our natural curl pattern, and realize that this hair that is so close to our faces is a big part of what makes each one of us both unique, and incomparable. That we, therefore, owe it to ourselves to care for those curls with the best stuff ever. We, at Iraba, think that the best stuff comes from nature. That no matter how smart we get, it's going to be hard to beat nature's chemistry. So we work with natural materials, and enhance them to fit our lifestyles, and embody our values: Goodness, Ease, and Simplicity. Practically that means being extra particular about ingredients. So we’ve developed a standard to guide us in ingredient selection. This standard rests on 4 pil