Talking Manhattan

Today, Noah and John sit down with real estate titan Holly Parker, founder of the Holly Parker Team at Compass, who has done over $13 billion (yes, with a B!) in sales. Holly shares her pulse on the New York City real estate market—from the revival of co-ops to the emotional journey sellers face in tough negotiations. She shares insights on setting pricing expectations, the impact of scent in staging, and how cold plunges help her manage the stress of high-stakes real estate. It's a revealing look into how one of the industry's top performers maintains her edge while staying grounded. Top stuff from the tip top! Highlights: 00:50 – NYC is a high-energy magnet drawing in domestic buyers despite challenges 02:40 – What’s Selling 04:30 – Market Balance 05:30 – Record-Breaking Sales 06:15 – Prepping Dated Co-ops 08:30 – The Price Cut Challenge 10:00 – Managing Difficult Clients and Protecting Your Energy 12:30 – The Power of the Phone Call 13:20 – Marketing Starts with Energy 14:30 – Scent Strategy 16:50 – Handl