For Immediate Release
FIR #369: Outdoor Guerilla Marketing Campaign Goes Viral
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:14:22
- Mas informaciones
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Sinopsis
In Paris, commercial murals on walls are permitted only without logos or product images. Oatly, the non-dairy milk company, was entering the French market and planned and out-of-home (OOH) campaign that involved wall murals. Intent upon showing their product without violating the law, the company turned to a guerilla marketing effort that has gone viral. Neville and Shel explain in this short midweek episode.Continue Reading → The post FIR #369: Outdoor Guerilla Marketing Campaign Goes Viral appeared first on FIR Podcast Network.