Saas Sessions With Sunil

In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India.At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset.We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges.Nikhil also talks about building in India, selling in India.All this and more with Nikhil in this episode.Connect with Nikhil on LinkedIn - https://www.linkedin.com/in/kapurnikhil/Check out Strive VC - https://strive.vc/en/

Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu.Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more!If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]comConnect with G on LinkedIn - https://www.linkedin.com/in/cabane/

In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO.Eli coined the term Product Led SEO and he explains what it is in this episode.How to go beyond what everyone is already doing in SEO and get better results, faster.Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show.Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/Subscribe to his newsletter - https://www.elischwartz.co/

In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events.Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events.What are the different virtual events that you can run for your business? All this and more with Nick and Deepika in this episode.Connect with Nick - https://www.linkedin.com/in/nickbennett1/Check out Clari - https://www.clari.com/

In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India.What is the overall GTM strategy for them and how is Maneesh setting up the operations.Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/Check out Github - https://github.com/

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track?Can we associate design to growth as well?All this and more with Shay in this episode.Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/Visit ActiveCampaign - https://www.activecampaign.com/Check out free tools here - https://www.activecampaign.com/free-marketing-tools

In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack.We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy.Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/Visit Moengage - https://www.moengage.com/

In this episode, we hosted Geoff Atkinson, CEO of Huckabuy.Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future.We discussed the importance of technical SEO and why it should matter to SaaS companies.We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO.Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering?All this and more with Geoff in this episode.Connect with Geoff - https://www.linkedin.com/in/geoff-atkinson-7311872/Check out Huckabuy - https://huckabuy.com/

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.Justin takes us through examples from his career at his earlier startup and currently in Small case.Articles you should read : Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networksSignaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/Blogs/Newsletters you should check out:Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on SubstackThe Ken, The Morning ContextAnmol Maini on WhatsAppPeople you should absolutely follow on Twitterhttps://twitter.com/lehrjulia

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation.Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. If you want to understand how your emails can get better this is a must-listen for you. You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey.He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/

In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing. How to think differently when you know your purpose is clear? How to take the roads less traveled? And how to make your team take the same road as well?All this and more with Siddharth Sharma.Connect with Sid - https://www.linkedin.com/in/siddharthsh/Check out Karix - https://www.karix.com/

In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.  CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathyAll this and more with Meenakshi in this episode.Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/Visit Clevertap - https://www.linkedin.com/company/clevertap/

In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster.Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own.Why data tracking is important for product managers? And how it fits into the responsibility?How to identify bad data and clean it? Best practices to keep data quality high. As a PM, what questions you should answer about data quality? How do you get your stakeholders to worry about data quality? All this and more with Patrick in this episode.Connect with Patrick on LinkedIn - https://www.linkedin.com/in/patrickt010/Check out Iteratively - https://iterative.ly/ 

In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture.Gilad and Ronen both have experience in working in and building a remote workforce. * How can a company go remote? And stay productive while remote?* How can companies leverage this situation, and build a stronger remote work culture for the future.* What are the building blocks of a remote work culture?All this and more with Gilad and Ronen on this episode.Connect with Gilad on LinkedIn - https://www.linkedin.com/in/giladbornstein/Connect with Ronen on LinkedIn - https://www.linkedin.com/in/ronenrubinfeld/Check out Flatworld.co - http://flatworld.co/

In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company.We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India.Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more revenue for your business.All this and more with Sri in this episode.Connect with Sri on LinkedIn - https://www.linkedin.com/in/srinivasansrinath/

I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk.In this episode we discussed,- big bets Jeremy and his team are taking in the Growth function at Spendesk- how he has built the growth team- acquiring first 300 customers with a complete outbound strategy- some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot")All this and more with Jeremy on the podcast.Connect with Jeremy on LinkedIn - https://www.linkedin.com/in/jeremygoillot/Visit Spendesk - https://www.spendesk.com/

In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.We discussed how to identify the change in user behavior and create an essential product use case for them. How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.All this and more insightful discussion with Anuj in this episode.Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32

In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more.We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long?How can companies get started with webinars? Some of the best practices to run successful webinar campaigns.All this and more with Jo in this episode.Connect with Joana on LinkedIn - https://www.linkedin.com/in/joanainch/Visit Hat Media - https://hatmedia.com.au/

We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection.Also, get to know Surendar's thoughts on How the SaaS industry will be in the next 1 year? Which is Surendar's all-time favorite book? Can India become the next SaaS capital in the world? Rapid-fire round with Surendar!Connect with Surendar on LinkedIn - https://www.linkedin.com/in/surendar-natarajan-a28b24180/Check out Adapt.io - https://www.adapt.io/