Business Wars

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 282:41:37
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Sinopsis

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, its just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Episodios

  • Hershey vs Mars - A Candy-Coated Prayer | 3

    04/11/2019 Duración: 25min

    It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey.But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player. Support us by supporting our sponsors!

  • Hershey vs Mars - Blast Off | 2

    30/10/2019 Duración: 24min

    It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire. Support us by supporting our sponsors!

  • Hershey vs Mars - Chocolate Town | 1

    28/10/2019 Duración: 26min

    It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire. Support us by supporting our sponsors!

  • Facebook vs Snapchat - TikTok, The New Social Media Sensation | 7

    23/10/2019 Duración: 29min

    The social media world moves fast, and the next big thing is already upon us. It’s called TikTok. A video-based app where users create short clips to share with the world, TikTok is growing at a rapid rate. The app has already been downloaded a billion times and boasts 500 million active users around the globe. We conclude our series on Facebook vs Snapchat with a look at the next big player in the social media game.Support us by supporting our sponsors!

  • Facebook vs Snapchat - Snapchat’s Comeback | 6

    21/10/2019 Duración: 24min

    It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on the teens who’ve abandoned Facebook. As Snapchat unveils new features, the startup begins its next battle: To become profitable. And in order to stay the course, Zuckerberg must earn back the trust of Facebook’s users — and regulators who want to break it up.Support us by supporting our sponsors!

  • Facebook vs Snapchat - Stock Market Tailspin | 5

    16/10/2019 Duración: 23min

    It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry about: Snapchat is hemorrhaging users, and its share price is plummeting.But when the Cambridge Analytica scandal breaks, Facebook's most pressing battle moves to the court of public opinion.Support us by supporting our sponsors!

  • Facebook vs Snapchat - Facebook Fights Back | 4

    14/10/2019 Duración: 23min

    It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup.Then, Zuckerberg switches up his strategy. His new philosophy: Don't be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences.Support us by supporting our sponsors!

  • Facebook vs Snapchat - The Offer | 3

    09/10/2019 Duración: 27min

    It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying.Snapchat is gathering steam, but data leaks are hurting the company's credibility and Spiegel's reputation. To survive, they're going to have to do the hardest thing for a startup — grow up.Support us by supporting our sponsors!

  • Facebook vs Snapchat - Children of Privilege | 2

    07/10/2019 Duración: 27min

    It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet forever. Now he just has to graduate high school.Evan Spiegel, meanwhile, grows up rich and spoiled. He parties his way through high school and lands in a fraternity at Stanford. But things are about to get serious for Spiegel as Zuckerberg reaches out.Support us by supporting our sponsors!

  • Facebook vs Snapchat - Vanishing Act | 1

    02/10/2019 Duración: 26min

    It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it. Mark Zuckerberg, meanwhile, is sitting on the world's biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he's going to have to compete with Snapchat.Support us by supporting our sponsors!

  • WWF vs WCW - The Future of Pro Wrestling | 7

    30/09/2019 Duración: 28min

    World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. Shoemaker joins us to talk about whether or not these new companies can succeed against Vince McMahon's behemoth and what it means to be the best professional wrestler in the world.Support us by supporting our sponsors!

  • WWF vs WCW - Down for the Count | 6

    25/09/2019 Duración: 30min

    It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture.McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him in his mission, he’s getting back-up from a high-flying TV executive and a bunch of Wall Street bankers.WCW chief Eric Bischoff is determined to stop WWF’s comeback at all costs. But he’ll soon discover that his most dangerous enemy isn’t McMahon — it’s the executives on his own team.

  • WWF vs WCW - Shock Tactics | 5

    23/09/2019 Duración: 27min

    It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business.It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers.But Vince McMahon has a plan of his own. He’s going to push the WWF in a new direction by embracing controversy. But it’s a strategy that will put him on a collision course with the cable network the WWF depends on for its survival.

  • WWF vs WCW - New World Order | 4

    18/09/2019 Duración: 26min

    It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention.WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand.And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role reversal that will force WWF boss Vince McMahon to rethink how his wrestling promotion works.Support us by supporting our sponsors!

  • WWF vs WCW - Prime Time | 3

    16/09/2019 Duración: 26min

    It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans.But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied with staying out of prison.And now Turner wants to deliver a killer blow. A new Monday night wrestling show that will go head to head with the WWF’s flagship TV program Monday Night Raw.Support us by supporting our sponsors!

  • WWF vs WCW - Bulking Up | 2

    11/09/2019 Duración: 26min

    It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation.The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys.Meanwhile, Ted Turner’s trying to get World Championship Wrestling fighting fit with help from a former Pizza Hut regional manager, a self-proclaimed Cowboy, and a back-up announcer who wants to bring wrestling to Disney World.Support us by supporting our sponsors!

  • WWF vs WCW - Titan Rising | 1

    09/09/2019 Duración: 29min

    It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory.But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in town.But his assault on the wrestling status quo will also make him a powerful enemy: cable TV mogul Ted Turner.Support us by supporting our sponsors!

  • Electric Bikes | 7

    04/09/2019 Duración: 28min

    Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradley Brownell writes about the auto industry and motorcycles, and has even test driven Harley's new electric bike. He joins us to talk about Harley Davidson, the motorcycle industry and its electric future.Support us by supporting our sponsors!

  • Harley and the Biker Wars - Live to Ride | 6

    02/09/2019 Duración: 25min

    By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand.In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die.Support us by supporting our sponsors!

  • Harley and the Biker Wars - The Freedom Machine | 5

    28/08/2019 Duración: 25min

    It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys.Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s president, rises as chief of style and design. He not only appreciates the outlaw bikers, he looks like one. Harley-Davidson needs to embrace the image that’s grown around the bikes, and Willie G. seems like the man to lead the charge. But can he pull it off?Support us by supporting our sponsors!

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