Pimp Your Brilliance Podcast

Today I want to take a different spin on visibility. Most of the conversations on visibility center around boosting our own visibility but what about our creative neighbors? How are we supporting and boosting the visibility of others? Here’s the thing: No creative entrepreneur is truly self made. Think about it. We’ve all benefited from the kindness and generosity of other content creators and creative business owners sharing their insights and knowledge. That’s what has made the internet such an amazing resource. Creatives of all backgrounds and knowledge levels continue to share resources on various platforms that we are able to consume for free.  Need to know how to unclog your toilet? Head over to YouTube. Want to make a no bake cheesecake from scratch? Head over to Pinterest. Want to learn how to build a creative business? Listen to this podcast. Er, head over to your favorite podcast app. I believe that making a conscious effort to support the work of other creatives benefits everyone in the long run. T

Is fear holding you back from showing up and being visible online? If it is, I want to share a secret with you. When I started this podcast 4 years ago, it freaked me out to record on my own. I was perfectly fine doing interviews but the solo shows made me break out into a cold sweat. Recording solo shows meant that I had to stand on my own expertise, offer my point of view, share my insights, opinions, and overall try to sound smart. No pressure! All of that brought up feelings around imposter syndrome, fear of judgment, perfectionism, and left me feeling vulnerable. I was convinced that someone was going to burst my bubble and expose me as a fraud. What if people hated my voice? What if I received hate emails because someone disagreed with something that I shared? What if people found out I don't know everything? Spoiler alert! None of those what-ifs have happened and I don't know everything. Maybe you have similar fears that are holding you back from showing up fully in your business. You know that you nee

For the next few episodes of the podcast, I'm focusing on the theme of 'getting visible'.  Let's get visible! Visible! *Sang in my Olivia Newton-John voice* Increasing your visibility as a creator and business owner is important to the overall success of your business. I want to explore some ways that we can do that for ourselves and our creative neighbors. To kick things off, I'm sitting down with my friend Alisha Robertson of the Purpose to Service podcast and artist Christa David to have a conversation about what it means to be visible, especially as a black woman and creator. My hope is that conversation inspires you to decide how you want to show up online, expand your visibility, and set boundaries that work for you. Show Notes - https://pimpyourbrilliance.com/110 Important Links: Join the Brilliance Lounge Community - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

Today’s episode is pretty special because it was 12 years ago that I filed the articles of organization with the state of Florida and made my business official by making it an LLC (a limited liability company). I did that all the way back in April 2009. Fast forward to April 2021, a whole 12 years have passed since I started on this journey to entrepreneurship. It has been a wild ride. There are definitely highs and lows. Of course, I wanted to share this occasion with you. I figured the best way to celebrate this milestone in my business would be to share the lessons that I have learned along the way. I thought long and hard about what I would share with you if you were just getting started or if you've been on the journey but not as long as I have been, and I came up with 12 lessons. These are the things that I would tell you if we sat down for tea and had a conversation. I invite you to grab your favorite beverage and settle down as I share the most important lessons I’ve learned after 12 years of entrepre

There are many schools of thought when it comes to pricing.  Some creative entrepreneurs offer lower prices, while others prefer a premium pricing structure. What if you could do both? Well you can by using a visual tool called a value pyramid.  In this episode, I’m spilling the beans about value pyramids. I’m sharing what a value pyramid is, the benefits of using one, and how it can help increase your business income. If you have ever wondered, how to offer value to the various segments of your audience at different price points? Then this episode is definitely for you. Show Notes - https://pimpyourbrilliance.com/108 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

How much should I charge? Am I charging enough? Should I discount my price? Pricing is a huge pain point for creative entrepreneurs. It’s the difference between being overworked and underpaid instead of a thriving entrepreneur. In this episode, I'm sharing the 5 common pricing mistakes made by creative entrepreneurs. Show Notes - https://pimpyourbrilliance.com/107 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

Money is such a loaded topic because we all arrive into adulthood with different stories or views about what money and wealth mean. This opens the door to so many feelings around the idea of making money as a creative business owner and worthiness when it comes to financial compensation. Seriously, think about some of the money messages that you received as a child. Which of those did you carry into adulthood? Probably more than you'd like to admit. Those early money messages set the stage for how you approach money in your business. Am I charging enough? Will people pay me for this? Are my clients going to think I'm a fraud because of what I charge? There's a lot to unpack and learning to slay your money dragons takes practice. The way that you view and interact with money is probably the biggest obstacle standing between you and your ability to run a successful and profitable business. In this episode, I'm sharing 5 mindset shifts that you need to make now if you want to earn more money in your business. Sh

We’ve been talking all month long about creating content that sells. The one element that we haven’t discussed is video, so I called on my video content queen XayLi Barclay to serve as my co-host. XayLi is an online video coach and Thinkific expert helping creative entrepreneurs feel more confident on camera. She’s one of my favorite people on the internet and has been a guest on the show twice already (episodes 8 and 53). In this episode, we talk about how video benefits your brand, how to sell with video, types of video that drive sales, and the importance of showing behind the scenes of your process. Show Notes - https://pimpyourbrilliance.com/105 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

With all of the things you need to be doing in your business, trying to figure out what to write or post about probably isn’t a problem you feel excited about solving. Today I want to talk about how you generate stellar content ideas that attract the right people and make you look like an expert. I’m going to share a strategy that I use to brainstorm my content ideas. Bonus points that this strategy will make you look super knowledgeable. And that’s what you want! You want people to stumble upon your website and be so impressed that they stick around consuming your content. In this episode, I’m sharing how to use your content pillars to generate endless content ideas. Show Notes - https://pimpyourbrilliance.com/104 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

Likes and shares are cool, but sales are the real flex. Without sales, your business isn’t a business, it’s an expensive hobby. So why do so many creative business owners focus on creating content that generates likes and shares versus sales? Marketing involves a lot of content. Think about it. From podcasts to emails to TikTok, they all involve content creation. This is why your focus should be on creating content that helps presell your offers instead of pursuing vanity metrics. Likes and shares aren’t going to pay the bills. In this episode, I’m sharing 5 tips that will help you create content that sells. Show Notes - https://pimpyourbrilliance.com/103   Important Links:   Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

Are you still struggling to create an effective content strategy for your creative business?  Most creative business owners and coaches are operating without a clear or effective content strategy. They create content for the sake of having something to post versus focusing on ways that their content can help them reach their goals. The online world is extremely noisy and it’s only getting louder. If you’re looking for a way to stand out amongst the masses of creators, business owners, and coaches your content strategy is your edge. In this episode, I’m talking about content strategy, what it is, why you need it, and how I use my content cake framework to build a strategy for my business.   Show Notes - https://pimpyourbrilliance.com/102   Resources Mentioned: 4 Email Sequences You Must Have For Your Creative Business - https://moniquemalcolm.com/91/ 5 Types of Emails To Send To Your Subscribers - https://moniquemalcolm.com/90/   Important Links: Become a member - https://brilliancelounge.com Follow me on Inst

In episode 99, I talked about why you need to launch your digital product versus going straight to passive sales. The reason being that launching gives you the best chance at attracting buyers quickly especially if you have a new or small audience. But what happens after the launch? How do you keep the sales rolling in? That’s what we’re going to talk about today. In this episode, I’m sharing the one thing stopping you from getting consistent sales and what you need to do about it.  Show Notes - https://pimpyourbrilliance.com/101   Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

In a few weeks, The Brilliance Lounge membership will be opening its doors to new members. The Brilliance Lounge is a membership community for solopreneurs and business owners who want to learn how to create and launch digital products. Today's show is going to give you a head start on figuring out what's the right type of digital product to create for your audience. I have lots of thoughts on this and a few of them might surprise you. So in this episode, I’m sharing things to consider when choosing the type of digital product to create for your audience. Show Notes - https://pimpyourbrilliance.com/100 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

When it comes to selling online, a question I get asked quite a bit is "whether or not launching my digital product is necessary"? While the concept of passive income and making money while you're asleep is definitely sexy, that's not a realistic goal with a new digital product or even a service. You definitely need to launch. So today I am talking about why you need to launch your digital product versus going straight to passive sales.  Show Notes - https://pimpyourbrilliance.com/99 Important Links: Become a member - https://brilliancelounge.com Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

Thinking about creating a digital product? Great, but first we need to talk. While digital products are a nice addition to your offers and income streams, too many business owners are fumbling the bag before they ever sell a single one. Why? They're making easy and preventable mistakes. In this episode, I'm breaking down the 4 most common mistakes creative entrepreneurs make when creating a digital product.   Show Notes - https://pimpyourbrilliance.com/98/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow the show on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

In this episode of Pimp Your Brilliance, I’m answering questions from the community about everything from how to market yourself online to my own business journey. Show Notes - https://pimpyourbrilliance.com/97/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow the show on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/podcast/

It's a new year and I have a message for you. If you want to have a break-out year in your business, I think it comes down to one key thing... being loud. In this episode, I'm sharing what I want you to know heading into 2021 + my word of the year. Show Notes - https://pimpyourbrilliance.com/96/ Links: Join the Brilliance Lounge - https://brilliancelounge.com/ Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/

Digital products are still one of the most versatile ways to make money with your creative business. You can create them for every niche online business and at a variety of price points. The key to creating a successful (aka profitable) digital product is nailing down 3 crucial pieces of information. That's what I'm breaking down today! In this episode, I'm sharing 3 things you must know before creating a digital product.   Show Notes - https://pimpyourbrilliance.com/95/ Community Survey - https://pimpyourbrilliance.com/survey Links: Take the FREE digital products quiz - https://pimpyourbrilliance.com/quiz/ Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/

Recently I've been talking about systems and why creating them is an important part of your digital business. They are an essential but overlooked piece of the business pie. You need systems to grow. Today I'm sharing 4 systems mistakes that you don't want to make. I want you to bypass all of those newbie pitfalls and implement your systems quickly. Show Notes - https://pimpyourbrilliance.com/94/ Links: Systems and tools training - https://www.brilliantsystems.shop/ Take the FREE info products quiz - https://pimpyourbrilliance.com/quiz/ Follow me on Instagram - https://www.instagram.com/pimpyourbrilliance/ Learn more about PYB - https://pimpyourbrilliance.com/

When I tell people to #PimpYourBrilliance, it means to leverage your existing knowledge or skills to make money. Unfortunately, figuring this out really trips people up. Today I'm sharing 3 questions that will help you find an idea to monetize. Show Notes - pimpyourbrilliance.com/93/ Links: Learn how to implement business systems and maximize your tools - Brilliant Systems Shop Take the FREE info products quiz - pimpyourbrilliance.com/quiz Follow me on Instagram - @pimpyourbrilliance Learn more about PYB - pimpyourbrilliance.com