Ask Amanda About Marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 53:26:43
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Sinopsis
Amanda Milligan, the branded content manager at Fractl, answers your questions about content marketing and digital PR. Episodes air weekly and are jam-packed with actionable advice sure to help you optimize your marketing efforts.
Episodios
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Episode 11: How to Take the "Ew" Out of Annual Reviews
28/06/2017 Duración: 13minIt's annual review time! It can also mean it's time for a self-assessment. A lot of people hate writing about themselves and dread this time of year, but it doesn't have to be that way! How? You can use this midyear point to reflect on what you've accomplished so far and assess how you can improve in the future. Listen in to find out more.
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Episode 10: Do You Know All of the Benefits of Content Marketing?
20/06/2017 Duración: 13minIn addition to having new, high-quality content, content marketing can also improve a variety of metrics that help you reach one (or more) marketing goals. Find out every benefit of content marketing in this week's episode.
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Episode 9: The Case for Controversial Content
15/06/2017 Duración: 13minListen to this week's episode to learn the benefits of controversial content (and how to persuade your boss or client that it's worth trying out).
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Episode 8: An Inside Look at the Content Development Process
07/06/2017 Duración: 17minThis week, Amanda talks about what actually goes into creating a successful content campaign in terms of process and timeline, so if you'd love more insight in that area, this is a can't-miss episode.
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Episode 7: Which Content Marketing Metrics Are Best?
31/05/2017 Duración: 13minAmanda provides a quick review of the GrowthHackers conference and talks about how to not fall into traps when using content marketing metrics to analyze success.
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Episode 6: What is Content Marketing?
16/05/2017 Duración: 15minAmanda goes back to the basics in this episode of #AskAmanda, in which she talks about the definition of "content marketing" and how it can be used in every level of the sales funnel.
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Episode 5: How to Create a Digital PR Strategy
09/05/2017 Duración: 16minYou know you need to promote the awesome content you just created. But how do you actually create a digital PR strategy? And how should you plan to reach out to some of the best writers on the web? In this episode, Amanda explains exactly what you need to do to get your content in front of as many eyes as possible.
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Episode 4: How to Craft a Marketing Channel Strategy
02/05/2017 Duración: 13minNeed to craft a marketing channel strategy, but don't know which tactics to prioritize? Find out the five questions that will help you decide.
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Episode 3: How Emotional Marketing Strategies Built a Nonprofit's Brand Community
26/04/2017 Duración: 26minGayane Margaryan, digital marketing manager for African Wildlife Foundation, reveals how emotional marketing strategies keep audiences engaged.
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Episode 2: How to Do Content Marketing When You Don't Have the Resources
19/04/2017 Duración: 14minIn the second episode of Ask Amanda About Marketing, Amanda explains how you can use limited budget and time to get some crucial content marketing tasks rolling and set yourself up for success down the road when more resources are available.
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Episode 1: How to Measure Awareness Campaigns
07/04/2017 Duración: 14minIn the first episode of Ask Amanda About Marketing, Amanda explores how you can measure the success of a brand awareness campaign and provides tips on what to consider when analyzing your results.