Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we’ve seen just about every content block, obstacle and unreasonable deadline there is… and we’ve developed some hacks that help us work better, faster and break through procrastination and other blocks. In this episode your hosts Suzi Dafnis and Michelle Falzon share their top personal hacks for creating compelling content…  Listen to this episode to hear more about:  Why you might want to consider sharing your content project with others (and specifically WHEN to do that) How to find that “easy first step” even when you feel completely blocked or thoroughly daunted by your content project What role self-awareness plays in our ability to get unstuck Why it’s OK to have a big “whine” about your project (and in fact, it can probably HELP you make progress!) Why simply changing your environment can

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about: Some of the WEIRDEST things people have ever bought on Amazon Dylan’s  TOP 3 Content Strategies for succeeding on Amazon How Amazon strategies can map over to other parts of your business How relevant is having an email list when you have a ready-made audience of customers on Amazon? Even though the focus is mostly on physical products, there ARE big opportunities for service providers on Amazon How to get started if you want to be a seller on Amazon The art of “bootstrapping” and how Dylan used this strategy to grow a $22 million business selling on Amazon How and why you want to avoid talking about features over benefits (and Dylan's top tips for avoiding “technobabble”) Why Amazon is the world’s l

Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended email sequence to send to new customers. Listen to this episode to hear more about: The 5 Goals of your New Customer Communications that you can apply to your nurture sequence How to Reassure your customers right after they buy from you Tips for Connecting in your emails, phone calls and other messaging Why you need to Orientate people to “how we do things round here” The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible) How to identify the milestones that matter in your new customer’s experience The role of direct mail in your n

Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challenge as well as their top tips for writing in a more confident, less apologetic tone. Listen to this episode to hear more about: How to restate “negative” or “self-deprecating” statements easily to make them more powerful The common language trap that almost all women business owners fall into and the “warning signs” to look out for What deferring to others looks like in your writing and why you “think” it’s showing respect when actually it’s showing weakness (and what to do instead) Why we feel so compelled to make “d

Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all kinds of purposes. FREE RESOURCE: We have a Bonus How To Host a Guest Panel Checklist that outlines the steps we discuss in today’s episode. Listen to this episode to hear more about:  What makes a GREAT panellist guest (and one question you need to ask yourself EVERY time beforeyou invite someone onto your panel) How to use a panel to showcase your most successful client stories (and WHEN the perfect time to do that is!) How many people to include in your panel and how to think about the diversity of your panel Do you prep your panel in advance? Some important Do’s and Don’ts Why you always need to allow time and

In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Your First Online Challenge Cheat Sheet.   Listen to this episode to hear more about: The most important thing you can do right after someone opts in for your Online Challenge How to get people interacting in you Challenge from Day 1 How to format your welcome message to new people joining your challenge What sort of platform to use to deliver your content… Facebook or ??? What kind of Facebook Group is best suited to the Challenge format (secret, closed or public)? How to know whether you shut your group down or leave it open at the end of your Challenge The importance of creating rituals and regular celebration (a

Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known as The Wealth Chef has created an incredibly successful business and an AMAZING personal brand that spans books, live events, online courses and more, as she lives her purpose of teaching the same recipe for financial freedom that enabled her to be financially free within 8 years, to others. Ann is an author and a sought after expert featured in Cosmo, Women’s Health, Huffington Post, CNBC and Sunday Times and she shares her personal branding and business building wisdom in this brand new episode. Listen to this episode to hear more about: The number one trait Ann values above all others when it comes to successful

One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front end marketing through to onboarding, engagement and retention. RESOURCE: Get Melinda’s powerful Villains and Superpowers Facilitator’s Guide at www.coachesconsole.com/villains-superpowers Listen to this episode to hear more about: How you can find your best core content by accident (and what to look for) Why you want to surface people’s objections EARLY in the conversation when they feel most hopeful How to handle perfectionism using an unexpected superpower that will get you moving forward How to create content that

Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge. Including why you would start one, who you want to target, how you decide on the duration and so much more... FREE RESOURCE: Get all the tips summarised in this handy Your First Online Challenge Cheat Sheet. Listen to this episode to hear more about: How to decide what duration to make your Online Challenge The one sure-fire way to tell if an Online Challenge is NOT right for you How to get NEW customers using an Online Challenge Why you might want to consider adding a Challenge to your existing product delivery or onboarding - especially if you sell online courses, coaching or other digital information or expertise. How to make the PROGRESS

Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, in fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 2! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource: The P

Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 1! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource The Podcas

How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about: How to measure the level of engagement in your emails (including the 5 numbers you want to track regularly to take the pulse of your email engagement) Why a more responsive list means your Email Service Provider will give you better deliverability (and why this is a BIG deal!) How to use surveys to get more people opening and clicking on your emails What clues

Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week! EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Plan by visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about: Tips for segmenting new people arriving on your email list so you can send them more targeted emails The fastest way for you to become irrelevant to your audience (and what you can do about it, like right now!) How to make sure new people you add to your list are MOST like your existing BEST customers How to find the “secret sauce” that makes your IDEAL email list subscriber Why you might actually be better off REMOVING people from your

How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact  Listen to this episode to hear more about: What Suzi is OBSESSING over right now when it comes to her email list The ONLY 3 channels you can use to grow your email list The one thing you MUST do on social media if you want to grow your list and transform your “followers” into “subscribers” (and better still, “customers”!) What to do with that list of personal contacts or that pile of busines

What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit. EXTRA RESOURCES: You can also get a FREE Online Summit Checklist to accompany this episode. Go here to get yours: mumswithhustle.com/stories   Listen to this episode to hear more about: Why and when you would think about putting on an Online Summit How Suzi Dafnis managed to get Seth Godin, Amy Porterfield, Robert Cialdini, Gretchen Rubin and other AMAZING guests for her recent Business Growth Summit How to enlist the support of your community (and why that’s

INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies. EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories Listen to this episode to hear more about: What being crystal clear on your ideal client REALLY sounds like The one thing Tracy said about her ideal client that had both Suzi and Michelle asking all listeners to pay SPEC

Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is reallypowerful — and that is using your surveys as a way to CREATE your content. It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is literally handing to you on a silver platter how they want to be communicated with through their survey responses — from the words they use to the issues they raise. And, how you can USE that information to create ALL kinds of content from headlines to lead magnets and everything in between. EXTRA RESOURCES: We HIGHLY recommend Ryan Levesque’s awesome book “Ask” if you want to learn more about how to create surveys for your audience and analyse your results. You can get the book for FREE here (plus shipping costs): https:

It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course! What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance here on this episode… so we asked some of our MOST loyal listeners to share with us their most effective marketing strategy that is working for them right now. Plus we share some of our insights after 100 episodes of the show! Listen to this episode to hear more about: How fashion stylist, Fiona Keary of Style Liberation, is using a weekly live Retail Review in her Facebook Group to get new clients and build a thriving community. How Amanda Farmer - a lawyer with a difference - created a membership site focused on apartment owners called Your Strata Property and is leveraging Strategic Alliances to grow her business

There is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter. Clint took a tiny niche and turned it into a BIG business! And in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Clint about how he transitioned from helping all business owners to only helping dance studio owners and what tips he would give to other business owners ready to tap into the power of a niche.  FREE DOWNLOAD: Finding Your Niche: 6 Thought Starter QuestionsWe’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down Listen to this episode to hear more about: How being the expert of everything can be exhausting (and what to do i

There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards. FREE DOWNLOAD: Plus as a bonus resource, you can also download the 20 Must-Enter Awards For Women Business Owners overviewthat features a list of awards that may be worth entering this year! Listen to this episode to hear more about:  How to use awards as a credibility builder (even if you don’t win!)  How to choose the right awards to enter  The big mistake most people make when they win an award that is drastically reducing the credibility and authority they could be getting from their prize.  One tweak to all your emails that you want to make once you are a finalist or winner of an award  How to use PR to make