Spm Podcast |marketing And Social Media Tips For The Restaurant And Pizza Industry

Informações:

Sinopsis

We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Lice Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts like: Rick Mulready | Sue B Zimmerman | Marcus Sheridan | Tony Gemignani.

Episodios

  • SPM #455: 80K Followers on Instagram: How they did it

    30/03/2023 Duración: 39min

    Those Pies Guys joins me this week on the podcast. For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://

  • SPM #454: Two Restaurants One Slice Shop W/ Lars Smith

    23/03/2023 Duración: 50min

    Lars has three locations with plans for more in the future. We discuss all things pizza and business on this episode.  For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruc

  • SPM #453: Growing to multi-locations w/ Ric from Billy Bricks

    16/03/2023 Duración: 01h02min

    Ric has grown his own pizza company to multi-locations and also franchised to others. We talk all about that in this week's episode.  Join Club UTM :  https://www.clubutm.co     This episode is brought to you by Unlocking The Magic Travel.  https://www.UnlockingTheMagicTravel.com   Join Team Tonga:  https://bit.ly/2YVC0nV​   Join Team Talks:  https://www.bit.ly/3dxyUvC​   Check out our latest design:  https://bit.ly/2YVC0nV​ Our Favorite Books  How to be like Walt: https://amzn.to/31qyFxx​ Walt Disney An American Original: https://amzn.to/31r2XjD​ One Little Spark : https://amzn.to/3jfVASr​ Dream It Do It: https://amzn.to/31qs5Hd​ Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Website: http://www.unlockingthemagic.com/ Itunes: http://www.unlockingthemagic.com/itunes​ Facebook: http://www

  • SPM #452: 4 Ways To Market in 2023 (What I would do)

    09/03/2023 Duración: 23min

    Talking to my 20-year-old self about marketing on this one. Exactly what I would do in today's pizza world to market my business.    For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizza

  • SPM #451: Opening A Second Location: When To Do It

    02/03/2023 Duración: 37min

    Rick from Oak Craft Pizza joins me on this week's episode of the podcast.    For more podcasts episode or marketing, help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBr

  • SPM #450: Thanks For 450 Episodes (What's it all about)

    23/02/2023 Duración: 18min

    Just me and you this week for episode 450 :)    For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twi

  • SPM #449: Answering All Your Questions

    16/02/2023 Duración: 19min

    I'm answering all your questions on this episode of the podcast.  For more podcasts episode or marketing, help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving T

  • SPM #448: 13 Locations & Growing w/ Michael Lamarca

    09/02/2023 Duración: 44min

    Michael Lamarca returns to the podcast.    For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twitter.

  • SPM #447: New York Pizza w/ Baking Steel

    02/02/2023 Duración: 40min

    Andris from the baking steel joins me on the podcast. For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: http

  • SPM #446: Operating Multi Locations and Teams w/ Tyrell Reed

    26/01/2023 Duración: 39min

    Tyrell joins me this week on the podcast, and we talk about growing and leading a team over multi-locations. For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving:

  • SPM #445: My Thoughts on Pizza Expo

    24/01/2023 Duración: 15min

    I share a few thoughts on the pizza expo (probably going to regret this) For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceI

  • SPM #444: Taking Over A Family Pizzeria and Growing To Multiple Locations

    19/01/2023 Duración: 40min

    Jerry joins me this week, and we talk about how he's taken over his family's pizzeria and grown it to multiple locations.  For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

  • SPM #443: Things I’ve learned about starting a business

    10/01/2023 Duración: 13min

    Things I’ve learned about starting a business 1. It’s gonna take longer than you think 2. Not all opportunities are actually opportunities 3. People are your greatest asset/liability 4. You can't please everyone, don't try to 5. People get jealous. Most secretly want you to fail   For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the

  • SPM #442: Five Locations and Growing w/ Joey Karvelas Pizza

    05/01/2023 Duración: 50min

    Joey is operating five locations just outside Atlanta Georgia.   For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Tw

  • SPM #441: What's the plan for 2023?

    03/01/2023 Duración: 12min

    For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twitter.com/Irvingmedia Website: http://www.smartp

  • SPM #440: Do This in 2023

    29/12/2022 Duración: 15min

    Talking about procrastination on this podcast. Here are some tips on how to stop doing it.    For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes --- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message

  • SPM #439: Virtual Dining Concepts and Mr. Beast Burger Come For Pizza

    22/12/2022 Duración: 36min

    Is this the future for pizza restaurants? Teaming up with influencers to create virtual restaurants. We discuss.   For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce I

  • SPM #438: Peter De Jong from Fiero Group

    20/12/2022 Duración: 37min

    A conversation with Peter from Fiero Group.   For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter: https://twit

  • SPM #437: Meeks Vegan Pizza - Demetrius is doing big things

    15/12/2022 Duración: 42min

    Demetrius is building a cool brand with Meeks Vegan Pizza   For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.instagram.com/theBruceIrving Twitter

  • SPM #436: What Happened In Orlando?

    13/12/2022 Duración: 24min

    We discuss this year's Pizza Tomorrow Summit and share what the plans are for next year.    For more podcasts episode or marketing help visit https://www.smartpizzamarketing.com   Learn from us:  https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/zip   Get our pdf of 65 content ideas for your restaurant https://www.smartpizzamarketing.com/contentideas   Gear Used for this: Cannon g7x: https://amzn.to/2TaMJql Cannon Rebel t6ii:  https://amzn.to/31r2yhg At2020 microphone: https://amzn.to/3jhh1lM Ring Light: https://amzn.to/34eMPUr Scarlett mixer: https://amzn.to/3m1fNNx   Contact Us:  P.O. Box 82  Swampscott MA 01907   Subscribe to the SPM Podcast: Itunes: http://www.smartpizzamarketing.com/Itunes   Subscribe the Local Business Podcast: Itunes: https://podcasts.apple.com/.../the-local.../id1492927865 Follow along on social:  Facebook: https://www.facebook.com/smartpizzamarketing Instagram: https://www.instagram.com/smartpizzamarketing Bruce Irving: https://www.inst

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