Foster Web Marketing Podcast

Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Starting a Law Firm 1:20 Introduction 2:57 How Len Got Started 6:00 Working With Insurance Companies 7:53 Importance of Varied Experience 9:37 Len’s Mentors 12:04 Starting a Law Firm 14:47 Rituals and Routines 17:04 Podcast Recommendations 19:17 Book Recommendations 20:19 Len’s Past Mistakes 23:53 Community-Based Marketing 31:20 Closing Thoughts Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighbo

Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Marketing for the Introverted Lawyer 1:11 Introduction 3:31 Thinking Like a Lawyer 7:32 The Value of a Basic Understanding 10:11 What Keeps Lawyers From Leadership 13:53 Changes in Legal Business Development 17:56 Marketing for the Introverted Lawyer 22:10 The Value of a Good Mastermind Group 27:12 Getting Clients Self-Sufficient Quickly 30:13 Wrapping Up Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world

Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Gary’s Philosophy on Helping Lawyers 1:19 Introduction 5:31 Gary’s Approach to Coaching 8:21 How Gary Got Started 12:59 When a Coach Is a Fractional CEO 16:09 Staying Consistent Amidst Change 19:00 Gary’s Philosophy on Helping Lawyers 25:52 Taking Legal Coaching Digital 27:28 If You Feel Stuck, There IS a Path Ahead 30:41 Wrapping Up Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is av

Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Professional Services Need Psychology 1:04 Introduction 3:54 A Day in the Life in Israel 5:17 Getting to Know Dr. Zaid 8:48 Professional Services Need Psychology 10:44 The Know-Like-Trust Model 15:03 Important Aspects of Online Content 19:22 The Value of Becoming an “Expert” 25:38 American vs. Israeli Legal Fields 28:08 Be Valuable, Keep Client Data 28:48 Contacting Dr. Yaniv Zaid 30:02 Wrapping Up Dr. Zaid’s profession takes him around the w

Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Value of Living in the Moment 1:08 Introduction 3:09 Getting to Know Deb 4:15 From the Field to the Courthouse 10:10 An Overview of Law Firm Mentor 12:08 How Law Firm Mentor Does Its Thing 18:53 Overcoming Your Trained Limitations 22:15 Law Firm Mentor’s Clientele 27:31 Deb’s Best Client Experiences 32:11 The Value of Living in the Moment 37:38 Deb’s Background in Athletics 39:38 Contacting Deb and La

Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:00 Dia’s Backstory 8:43 What It’s Like Working With Dia 16:39 Dia’s Greatest Client Experience 22:07 Dia’s Ideal Clients and Workflow 23:54 Providing a Structure for Your Voice 27:11 Leaders’ Duty to “Lend Their Voice” 28:34 How to Find Your Voice With Dia 29:13 Wrapping Up Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for the

Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:53 How Elise Got Started 5:34 The Lawyer’s Edge vs. Other Coaches 8:20 The Ignite Program 12:50 How to Get Referrals 17:01 Types of Coaching Clients 18:48 Universal Law Firm Issues 24:03 Trusted Relationship Referrals 28:09 Client Experience vs. Client Service 32:21 Legal Marketing Research 34:39 Closing Thoughts The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. I

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe. Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries. Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs. Here’s a Glimpse of

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 Tracy’s Accident 4:25 LinkedIn Achievements 6:16 Using LinkedIn as a Lawyer/Doctor 8:27 Story-Driven Marketing 12:56 Optimizing Your LinkedIn Profile 15:13 Importance of Referrals 18:41 Tracy’s Current Clients 21:21 Worst Mistakes to Make

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:24 Paul’s Business Mentality 3:59 How Paul Got Started 5:25 Every Market Is Different 7:46 Discussing AI 12:10 How to Market Phone Numbers 16:59 Being Accessible for Potential Clients 18:35 Best Phone #’s Paul Has Put Out 21:58 Breaking Routine 25:13 Importance of Intake 29:53 Importance in the Legal & Medical Fields 33:56 Conference Recommendations 45:11 Working in Film 51:03 Wrapping Up RingBost.com caters to various players in multiple industries, including law firms and

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:06 About Simone and DHC Law 5:43 Working With a Team of Specialists 9:32 The Value of Staying in Contact 13:08 Redesigning and Tweaking Your Website 17:07 How FWM Stands Out From the Crowd 20:18 Be Honest, Invest, and Delegate 24:38 Wrapping Up DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:05 How CathCap Got Started 3:44 What Do Fractional CFOs Do? 8:05 CathCap’s Ideal Clients 9:14 A Case Study on How CathCap Works 13:40 Understanding the Value of a True CFO 17:24 Book Alert: Exit On Top by Brooke Lively 22:25 The Key to Valuing a Law Firm 30:21 Me Inc. vs. A Branded Company 35:00 What Profit Actually Consists of 36:18 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:12 How Stephanie Got Started 4:10 Deciding to Leave Big Law 5:41 Creating the ‘Lawyerist Podcast’ 7:15 What Stands Out About Lawyerist 10:20 Process of Coaching Lawyers 15:39 Coaching Different Kinds of Lawyers 18:15 Biggest Client Success Stories 22:05 Stephanie’s Mentors 23:24 Daily Rituals and Routines 25:20 Wrapping Up Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:47 How Steve Got Started 3:20 Sales-Free Methodology 5:34 Importance of Legal Marketing 7:17 Steve’s First Client 10:06 Niche Legal Fields 12:36 Successful Lawyer Training 17:42 Steve’s Biggest Success Stories 21:37 Steve’s Biggest Mistakes 23:55 Managing Legal Wear & Tear 28:00 Steve’s Mentors 30:40 Daily Rituals and Routines 32:20 Wrapping Up Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish co

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:46 What Is Atticus? 3:52 Beyond the Law 6:30 Building a Business to Sell 10:38 Having “Stupid Ideas” 12:37 Lawyers and Succession Planning 17:28 Facilitating Succession Process 22:46 Choosing the Right Leader 31:28 Working With Atticus 39:00 Wrapping Up Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them de

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:43 How Sheila Got Her Start 7:18 Coaching Tips for Fledgeling Lawyers 9:39 Why Leave Law for Coaching? 13:19 Sheila’s Coaching Style 16:12 Turning Followers Into Leaders 23:07 Attracting Coaching Clients 27:02 Common Legal Marketing Mistakes 31:40 Sheila’s Coaching Style (cont.) 35:08 Wrapping Up Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.  Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:29 Starting the Firm 6:20 Standing Up to Insurance Companies 8:04 Kenny’s Biggest Case 13:14 Cultivating a Client Relationship 16:28 Building a $26 Million Case 24:07 The Defense 26:37 Other Potential Victims 30:50 Aftermath of the Case 34:00 Importance of Specific Web Content 36:51 Playing the Long Game 40:36 Kenny’s Relationship With FWM 45:40 Wrapping Up In this episode,

With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain. Here’s a Glimpse of What You’ll Learn Standards of Evaluation for Performance Enhancing Drugs Nuances in Advocating for Athletes Following Positive Drug Test Results GSA's Biggest Victories in the Sports Law Space A Sports Law Attorney's Take on a High-Profile Doping Case Staying Up to Date With Changes in the World Anti-Dop

This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989. Here's a Glimpse of What You'll Learn Jason Abraham talks about his law firm’s marketing strategies through the years The benefits of using different marketing channels Jason shares his recipe for long-term success Finding an efficient philosophy for maintaining a perfect work ethic Jason discusses marketing strategies in a team dynamic When considering your marketing approach, it’s important to have a

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn 0:00 Intro  2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19: