Marketing Today With Alan Hart

Molly Swenson is CMO of RYOT, an immersive media company founded in Los Angeles in 2012 and recently acquired by AOL and The Huffington Post.She's also a badass.Molly was a White House intern in the Obama administration, performed as a contestant on “American Idol” and designed philanthropic strategies for Kobe Bryant, Shakira and Ben Stiller. More recently, Adweek recognized her as one of 2016's Young Influentials — game changers under the age of 40 in the worlds of media, marketing, technology and entertainment.Molly believes that VR's impact as a medium for storytelling and the affect it has on people can't be overestimated and calls it “the tip of the spear” for RYOT.  Highlights from this week's “Marketing Today” podcast include:The “lightbulb” moment: How RYOT's focus shifted to VR films. (3:19)How RYOT judges success: Moving the audience from passive observer to active participant. (5:30)Moving into the CMO role: From wearing many hats to

Rachel Tipograph left her role as global director of digital and social media at Gap after a conversation with her boss where she asked, “How do we drive sales on the web, not annoy people, and even make Gap cool again at the same time?” His reply: “If you figure that out, that's a billion-dollar idea.”That conversation coupled with her recognition of the seismic upheaval underway in the digital marketing landscape led to the creation of MikMak — the first mobile video shopping network. Hailed as QVC for the Snapchat generation, MikMak works with brands to create short, shoppable, “minimercials” — all hosted by improv comedians. And it operates under the mantra of Watch – Laugh – Shop.Highlights from this week's “Marketing Today” podcast include:Two factors that helped launch MikMak — the explosion of influencer marketing and the unbundling of media. (3:10)Why e-commerce shopping should feel more like Netflix and Snapchat than Amazo

Meaning is the new luxury. It's not logos and labels but products that are made with thought and care — products that are authentic with great stories to tell, according to Bridget Russo, chief marketing officer at Shinola. “We've learned that place matters. For us, our home is Detroit. That story of provenance adds depth to our brand. But it has to be real. It's about finding out what the true, authentic story is and showing that it has greater impact than just selling product,” she said.Her leadership has helped Shinola position itself as a modern American design brand and a catalyst for economic revitalization. The company reported $100 million in revenue last year, up from $20 million in 2013.Highlights from this week's “Marketing Today with Alan Hart” podcast include:How Shinola and the city of Detroit worked together to bring a new luxury product to market. (4:45)How Shinola is constantly breaking new ground while not forgetting its historical products. (6:59

Roll Cast Advisors' Drew Miller believes marketing is all about relationshipsDrew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that's really important to the customer.“You always want to know your customer, says Drew. “You want to speak in ways and at places that really matter to them. And increasingly do it in a way that it's a two-way street. The days of one-way conversations are long behind us.”Miller founded Roll Cast Advisors, a marketing and strategy consultancy, a little over a year ago after a 15-year stint in various marketing positions at Dell. Roll Cast Advisors seeks to help high-growth B2B companies create marketing strategies that achieve activation and deliver results.Highlights from this week's “Marketing Today” podcast include:How does a fast-growth B2B company determine whether th

Today we are changing the name of our podcast from Avid Impact to Marketing Today with Alan Hart. Join Alan in the coming weeks for interviews with top marketers and thought leaders. Don't miss your change to learn from the best in the industry. Subscribe to Marketing Today with Alan Hart.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role.  Find out what you need to know in this episode of the Marketing Today Podcast. Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Steven Handmaker, Chief Marketing Officer of Assurance, one of the largest and most awarded independent insurance brokerage operations in the U.S., sat down with Alan Hart. Steven discusses how Assurance has become recognized as a "best place" to work and what is marketing's role in driving a "rock star" culture. We move to talk about the world of B2B marketing, the future and the war for talent in marketing today. Find out what you need to know in this episode of the Marketing Today Podcast.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Part 2 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? What is the future of markting leadership? Plus case studies from Buick and Allen Edmonds. Find out what you need to know in this episode of the Marketing Today Podcast.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? Did you know that marketing experience on the board can increase company performance? Find out what you need to know in this episode of the Marketing Today Podcast.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Honey Maid is a classic, all-American brand that's been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge was to re-position Honey Maid as a modern snacking brand for today's families. We drew a parallel between the brand and modern day families, recognizing that despite a lot of change over the years, what defined each of them as wholesome hadn't changed. This is Wholesome moved a nation with its message of love, earned 361 million media impressions and delivered an advertising contribution of 13%.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Chris Balach, senior brand manager of Extra Gum, sat down with Alan Hart to discuss his recent Effie win. Gum had been in a 2-year decline. Extra, one of the category's largest brands, had been declining for even longer. That changed dramatically when Extra stopped following the conventional gum script and started to infuse the brand with meaning that transcended the category and touched peoples hearts.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base and made it a must-have product for young adult riders. In 2008 we made some big moves with product introduction of Dark Custom, which -- as a strategic initiative -- has now won a 2015 Gold Effie for sustained success in the market for its 7 year run.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Tips, advice, and insights from the industry's top, award-winning marketers. “Oscar's problem with the healthcare industry is that it's viewed as inhumane. The industry doesn't really focus on the individual, and it's hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance speaking to Alan Hart. “And we saw a great opportunity to bring a human component to healthcare.”Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Linda Lee, GE Capital's Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year's Effie Awards Gala in New York, for their work which centered around the financial giant's differential value proposition - the fact that GE does more than simply lend its customers money.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Fresh off of claiming an Effie at the prestigious Effie Awards Gala in New York, Ana Russell, General Manager of Brand Marketing at Audi of America Inc., sat down with Alan Hart to discuss just what it was about Audi's highly touted, Stay Uncompromised campaign, that made it such a huge success.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Tips, advice, and insights from the industry's top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to discuss TD's inspiration behind one of the most touching campaigns of the past year.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Tips, advice, and insights from the industry's top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan Hart about the inspiration behind the card company's award-winning World's Toughest Job campaign.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Alan Hart with various institutions to present a leadership series that highlights accomplished global leaders with invaluable insight and advice, from across various backgrounds and industries. Alan Hart sat down with Mark Tercek, president and CEO of The Nature Conservancy, to understand what makes TNC unique, why they partner with notorious polluters and his reflections on leadership. TNC is one of the world's leading conservation organizations. Mark is also author of Nature's Fortune and a former Goldman Sachs partner before taking the helm at TNC. This initiative is made possible due to a partnership with UNC Kenan-Flagler Business School.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Tips, advice, and insights from the industry's top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company's Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer's interaction with media, and leveraging every element of the marketing mix.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Tips, advice, and insights from the industry's top, award-winning marketers. Diageo's Matt Pechman sits down with Alan Hart to discuss Diageo's highly touted Tonight We Tanqueray campaign, in addition to Tanqueray's rejuvenated growth, how brands can create better experiences, and how brands can secure a creative yet effective campaign.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.