Book Marketing Mentors

How can you monetize your podcast, even with a small audience?In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!Key Takeaways:Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.Sponsor Strategically: Start with local brands or partners you already know. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.

Have you ever considered leveraging joint venture partnerships to amplify your book's reach?This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales. Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.Key Takeaways:Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners. Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your b

Have you thought how being a podcast guest could boost your book marketing?This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.Key Takeaways:Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host’s attention.Make the Most of Your Interview: Learn the do’s and don’ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.Repurpose Your Content: Discover creative ways to turn your podcast interviews into co

Have you ever found it hard to create marketing messages that really connect and charm your audience?This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R’s' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with

Have you ever thought how being playful and experimenting can help generate new sales leads?This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.Key Takeaways:Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,Create Curiosity: Spark curiosity to easily engage in clients' conversations.Handle Rejection: Don't take rejection personally. Stay open to future opportunities.Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.Build Real Relationships: Focus on helping and understanding client needs, instead of p

Have you ever thought how starting your own podcast can boost your book marketing?This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podcast and strategies to engage listeners. For authors, podcasting offers a powerful way to connect with people and turn them into loyal readers and customers.Key Takeaways:Hosting vs. Guesting: Find out why hosting your own podcast builds stronger loyalty than just being a guest.Navigating the Podcast Space: Most podcasts die quickly, leaving plenty of room for new voices.Styles and Strategies: Learn if a solo or interview-based podcast works best for your goals and how each can boost your audience and reputation.Consistency is Key: See why sticking to a regular schedule is important for building and keeping a loyal audience.Early Stage Realities: Break the myth of perf

Have you ever wondered how audiobooks can transform your book marketing strategy?In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in your book marketing.Tina discusses the journey of creating an audiobook, the details of non-fiction narration, and how to make the most of audiobooks in your marketing plan. Whether you’re thinking about audiobooks or already making one, this episode is full of practical tips.Narration Flexibility: Non-fiction audiobook narrators don't need to be perfect. Small changes that don't change the meaning are fine.Plan Early: Authors benefit from thinking about audiobooks early on. It saves time and helps them reach more readers.Professional vs. DIY: Recording your audiobook has drawbacks. Pros deliver better quality and keep listeners engaged.Book Promo

Have you ever considered how transforming your book into an online course can boost your revenue and engagement?This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful.Parchelle helps you create successful learning experiences by showing you how to simplify course structures and use digital workbooks. You'll also learn how to make money from your book content and keep learners engaged using practical activities and games.Key Takeaways:Simplifying Course Structures: Design online courses with a clear promise and a simple, focused structure to avoid overwhelming your audience.Practical Application: Make your courses more engaging and improve completion rates by including real-world applications.Leveraging Digital Workbooks: Boost learning with interactive workbooks that blend videos, multimedia, and space for reflection and

Have you ever wondered how storytelling can drive your book marketing success?This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy.Discover the art of making connections through compelling narratives, from harnessing the power of personal anecdotes to crafting stories that resonate with your audience. Understanding the principles of storytelling can set your book apart and build lasting trust with your readers.Key Takeaways:The Power of Storytelling in Marketing: Learn how storytelling strengthens marketing by building trust and connecting with your audience.Finding the Right Story: Discover how to turn life moments into stories that connect with your audience and boost your marketing. The Story of You: Uncover the power of your personal story—your passion and journey—and how sharing it can connect you with your audience and clients. Identifying Your Audie

Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story?This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories.Join us as Amanda shares the nuances of writing a compelling memoir, from distinguishing the core topic and key message to handling legal and emotional complexities. Discover how to turn personal experiences into impactful narratives that resonate with readers.Key Takeaways:Crafting a Core Message: To broaden the impact of your memoir, distinguish the core topic from the key message Legal and Emotional Considerations: Get legal advice and permission before sharing someone else's story.First vs. Third Person Narrative: Choose a writing style that fits your book and your brand.The Power of Emotional Truth: Realize how emotional truth in storytelling connects with re

Have you ever wondered how physical books can boost your book marketing strategy?This week’s guest expert is Peter Thomson, the UK's leading strategist for business and personal growth. He shares invaluable insights on using physical books to make a good impression and attract more clients.Discover how to boost your book's value by turning its content into useful products. Grasping Peter's ideas can help you earn more money and enjoy long-term success.Key Takeaways:Importance of Physical Books: Find out why physical books leave a stronger impression than digital ones and why they work better for attracting clients and getting leads.Deluxe Version of Services: Find out why offering a deluxe version of your services or products can make you more money and make your clients happier.Repurposing Content: Learn how to turn your book into different products to reach more people.Effective Lead Magnets: Find out why short books with catchy titles can attract the right audience.Mistakes to Avoid: Learn s

Have you ever wondered how your subconscious limiting beliefs impact your book marketing success?This week's guest expert is Judy Kane, author of "Your 4 Truths: How Beliefs Impact Your Life." As a transformative coach dedicated to helping individuals overcome subconscious barriers, Judy shares invaluable insights on breaking free from limiting beliefs that can hinder your book marketing efforts.From understanding where subconscious beliefs originate to recognizing and changing self-sabotaging patterns, discover the crucial steps to align your subconscious with your conscious book marketing goals. Key Takeaways:Understanding Subconscious Beliefs: How our subconscious controls most of our behavior, shaping how we act and react.Impact of Childhood Experiences: How your past experiences shape your beliefs can either help or hinder your book marketing.Recognizing Self-Sabotage: Recognize self-sabotaging habits, which are often a result of conflicting views.Techniques for Positive Shift: How to spot

Have you ever wondered how to boost your writing productivity and beat writer's block?This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft engaging content.From discovering your optimal writing "chunk" to understanding how to build a realistic writing plan, learn how to harness your creativity and stay prolific. Understanding these techniques can take your writing productivity to the next level.Key Takeaways:Understanding the Chunky Method: Discover how breaking your writing into manageable "chunks" can help you maintain momentum and increase productivity.Personalizing Your Writing Process: Discover how identifying your unique writing chunk size leads to consistent writing success.Overcoming Writer's Block: Use the Chunky Method to overcome writer's block and boost pr

Are you ready to transform your business with the power of kindness?Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.Key Takeaways:The ROI of Kindness: Discover how kindness can significantly boost your bottom line.Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting

Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them."  With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:

Ever wondered how to protect your book from plagiarism and copyright infringement?This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.Key Takeaways:Understanding Copyright: David explains the five exclusive rights authors have over their work.The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.Copyright vs. Trademark: David clarifies the differences.Steps to Register: How to apply, deposit your work, and pay fees.Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.Tune in to arm yourself with the knowledge to protect and enforce your literary rights!Here's how to connect with DavidRegister your copyright with the US Copyright Office*************************************************************************Dreaming of writing a book? Looking for a way to publish your book

Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfi

Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.Key TakeawaysKey Takeaways:Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.Leveraging Your Book’s Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide va

How can authors overcome distractions and master the art of focus to boost their productivity?This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable."  In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.Key Takeaways:Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage themMaking Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.Using Pre-Commitment Devices:

Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing?Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier!  Corey shares his proven strategies for launching and managing a crowdfunding campaign.  Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life. Key takeaways include...Crowdfunding Fundamentals: how crowdfunding leverages the collective financial support of a crowd to fund passion projects like books, films, or inventions.Launching a Campaign: Practical steps for starting a successful crowdfunding campaign, highlighting the importance of a compelling video and strong narrative.Engaging Backers: Success relies on different tiers of backers, from personal supporters to those attracted by bonuses.Selecting the Right Platform: Choose a crowdfunding platform that fits your project goals.Pre-launch Preparation: Building an email lis