Agency Journey

As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty:  Who do you help?  What costly problem do you solve?  How do you help them?  Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution.  This is simple Marketing 101 level stuff. What holds so many agency owners back from making the decision to burn the boats and plant a stake in the ground?  Fear.  We break down how to over come these fears in this episode of #AgencyJourney.  Check out the show notes here: https://www.zenpilot.com/inbound-agency-journey/agency-messaging-and-positioning *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? AgencyJourneyInsiders.com Want to see how your a

Looking for an agency business model to learn from? Check out this in-depth interview with Jim Banks from Spades Media on their exact flywheel-style agency business model and his unique agency journey. Join the community at AgencyJourneyInsiders.com!

Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop! Join the community at AgencyJourneyInsiders.com!

General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible. In this episode you can learn principles and practices that drove him and how you can leverage them to grow your leadership abilities! Gray and I discussed what agency owners can learn from the leadership style of General Eisenhower. These thoughts come from rejecting on Jean Edward Smith's biography, Eisenhower: In War and Peace.  Get the show notes here: https://www.zenpilot.com/inbound-agency-journey/5-practical-leadership-lessons-agency-owners-can-learn-from-general-eisenhower *** More Information *** Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? AgencyJourneyInsiders.com Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT p

Do you struggle to lead your agency's customers through a defined client journey? Tom Pritchard from Skypoynt Digital shares their exact customer journey and how they lead customers from PPC to Growth-Driven Design to content and inbound marketing and sales enablement. Don't miss this interview! Join the community at AgencyJourneyInsiders.com!

Todd Earwood from MoneyPath joins us on the podcast to break down why so many agencies are terrible at sales, how he's flipped the script and chosen to specialize in only two types of services, and spills the beans on a new product he's about to launch.  Join the community at AgencyJourneyInsiders.com!

In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects and how implementing the EOS helped them make this shift.  Joing the community at AgencyJourneyInsiders.com!

Are you buying into the flywheel buzz? How about the trends towards conversational marketing and video? In this interview, Moby Siddique from RedPandas shares his perspective on the future of digital marketing and how to leverage customer success as a true growth center for your agency. Join the community at AgencyJourneyInsiders.com!

On this epiosde we're joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team so everyone is positioned to win.  Join the community at AgencyJourneyInsiders.com!

Coach John Wooden said "Don't mistake activity for accomplishment." It strikes me how often I've confused the two. Sometimes, it's internal. My focus is just crossing off the easy things on my list, avoiding the things that will have real impact. Other times it impacts client work. It's so easy to get wrapped up in shipping deliverables that we don't spend the time / don't have the time to think about what all this activity is accomplishing. In this episode we unpack this idea and the impact it has on your every day as an agency owner. Enjoy!  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.

As an agency professional, how do you deal with stress and the pressure of day-to-day operations? Pete Brand, CEO and Co-Founder of MINDSCAPE, has learned valuable lessons and implemented daily habits to address the anxiety of agency ownership and bring clarity and balance. Join the community at AgencyJourneyInsiders.com! 

On this episode, David and Andrew go deep into the topic of selling to value. It is a different experience from selling to services or selling to features. When you're selling to value, you need to invest the time getting to know your prospect. To spice things up a little bit, Andrew and David do some live sales role playing. Join the community at AgencyJourneyInsiders.com!

Are you selling deliverables or transformation to your clients? In this episode of #AgencyVision, we discuss the pain point felt by so many agencies and the mindset shift and positioning change needed to solve the problem and better align agencies with their clients.  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyVision

Got a question that pertains to most of you — it's the classic about whether to operate as a solo founder or bring on at least one co-founder/partner. On this episode we're not trying to answer which is objectively better. We talk through the major points to consider so you can make the best decision for you. Enjoy!  *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with the benchmark?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyVision    

Remington initially appeared on Agency Journey back in episode 56 where we discussed his team. Right after that interview, he went through a ton of team transition and almost had to start from scratch. In this episode Gray and Remmington discuss how to build an agency you want to own and the leadership traits necessary to scale the team. Enjoy!

In episode 158, Gray and Andrew discuss what separates winning agency owners from loser agency owners. A lot of people own a business, that isn't hard. The agency owners that build sustainable businesses are the ones that learn how to transfer ownership to each area of their lives and lead their teams by example. Enjoy!

Two episodes ago, Gray and Andrew shared the background story on why they decided to pivot from DoInbound and rebrand as ZenPilot. Today, they dig into why agencies struggle to scale. After working with over 950 agencies over the years, the same problems keep coming up. What is the path forward? Listen to this episode to find out ;)

In episode 156, Gray and Andrew share thoughts on finding value in a community, public speaking, and other reflections from #INBOUND18. 

Friends, it has been a lot time. And there is a lot to catch you up on! Pull up a seat and let's go!

In this episode of Agency Journey, Brett Harned from Digital PM Consulting about how agencies can improve their project management and how to get started at their business.