The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.For the next 20 minutes I shared the exact strategies that I would use to grow his business.  I love breaking people’s business down like this.It was so fun, that I decided to share these strategies with you here on the podcast.This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes b

I met Owen Video at Social Media Day San Diego last week.He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.And you know what?  The results were amazing!”He told me his click-through-rate on his videos went from 3% to over 10%.Ha!  I love it…He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.And for me, this is where it’s gets really interesting...He also got really strategic in split testing a variety of thumbnail image

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.Ask your questions in the comments below or click here to visit my contact page and submit your question there.Alright, let’s get into it because we cover a ton in this show:On Today’

#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.Now, Rachel’s realized a new passion of her own -- online courses.She leveled up h

Have you taken any time lately to consider why you do the work you do?And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things?In this episode of The Art of Paid Traffic, I interview one of my FB ADvantage students, Kerry Swetmon, about how she’s created an awesome-ly successful  business for herself managing Facebook ads for other entrepreneurs and small businesses.It’s students like Kerry who represent the big picture in my own business. It’s incredibly rewarding for me to play even a small roll in her entrepreneurial journey.Kerry’s the founder of SystemEnvy.com, a business she started to help busy entrepreneurs with the systems and processes that matter most when it comes to successful marketing and operations.She’s been a student of mine for just about a year now and since we first started working together, I’ve watched Kerry make a name for herself as a uniquely-niched Facebook Ads expert.Now, she’s spending most of her time serving her ideal c

If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy.Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of using Facebook video ads. That’s why I am excited to give you my best tips, tricks and strategies for them in today’s episode.Facebook has over a billion daily users and they’re watching 100 million hours of video per day.  Yep, you read that right, 100 million hours PER DAY.That said, the power of using Facebook video ads to maximize your ROI can no longer be ignored.Let’s get right to it because today’s solo episode is going to bring you a ton of value and you’ll walk away with some specific steps to start using Facebook video ads in your own business right away. On Today’s Episode, You’ll Learn: Why Facebook video ads can be more effective than “standard” Facebook image adsThe inside scoop on engagement retargeting with video ads and why it increases your ability to turn

Do you know the specific metrics you should be tracking in your sales funnels?And if you’re aware of your numbers, are you using them to gain actionable insights about your business?In this episode of The Art of Paid Traffic, FunnelDash founder Zach Johnson joins me to talk about how to avoid 3 sales funnel mistakes that are killing your profits.Zach’s all about helping online marketers and entrepreneurs become more data-driven, taking the guesswork out of growing their business.Our talk covers all the bases when it comes to tracking the right metrics in your funnels and how your numbers can make a world of difference when making your most important marketing decisions for your business.Zach’s a super smart dude when it comes to all this as he’s been in the online marketing space for over 7 years. Before founding FunnelDash, he spent years optimizing sales funnels and customer acquisition efforts for companies like LeadPages and Ontraport.I have no doubt that this episode will take your sales funnels to a who

This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT.In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to 60” in a matter of days. In just a few months, his business is doing 6-figures a month selling high-ticket services to cold traffic.Chris has been “behind the scenes” building funnels and driving paid traffic for the past 7 years while working with several very successful online entrepreneurs.His experience recently led him to co-found his company at TrafficandFunnels.com. Chris’s company coaches experts to market their offerings systematically and optimize ROI on paid traffic -- specifically cold traffic.I was pumped to bring Chris back on the show because his recent business moves have been, well, bold.  And also brilliant.The topics Chris and I cover will give you a unique perspective on how to work with paid traffic in marketing your own expertise to customers who are wi

Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’.Jeremy Reeves, Copywriter and CEO of Kaizen Marketing Inc., is joining me on the show today to share his expertise about how to optimize customer loyalty and profit centers in your business.Whether you’re brand new to doing business online or you’re a seasoned marketer who is looking to take your sales to the next level, this episode has actionable advice you can apply to start seeing big results. Jeremy has mastered the art of building automated, strategic, reliable and highly-competitive sales funnels. And today he’s laying out some of the most successful strategies he’s used to help his clients generate tens of millions in additional profit.On Today’s Episode, You’ll Learn:Why understanding your customer is a MUST to creating a high converting sales funnel and 3 ways to understand your customerWhat the Hot potato

Today we’re covering a topic I get asked a lot about, and that’s 'Do Facebook ads work for brick and mortar businesses?'Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is Lisa Kuecker. Lisa is a multi-million dollar business owner who owns fitness businesses in small markets around the US.  NOTE: Even if you’re not a brick and mortar business owner, you’re going to get a ton out of this interview with Lisa!   On Today's Episode, You'll Learn: Why Lisa puts 80% of her marketing budget in Facebook adsAbout a case study of one of Lisa’s Facebook ads campaign where she spent $250 in ads and got $45,000 in revenueThe best Facebook ads tool for a brick and mortar businessWhy segmenting your market can be the difference between making money and losing moneyLisa's #1 strategy for successful ads for her local businessesHow to craft the right offer for your target audience This has quickly become one of my favorite episodes to dat

On the show today we're talking about a topic everyone's beenasking about -- Instagram Ads.  And joining me to talk some IGads is Ethan Sigmon from Social Insight.I ran a bunch of Instagram ads during my recent re-launchfor The FB ADvantage and they actually performed well for me.And one thing I found interesting was the ads that performed betterwere from warm traffic.  Not that this was a super surprisebut the cold traffic ads were really bad.I’ve heard about similar results from several people over thepast few months but as you’ll hear today, Ethan shares his ownresults when it comes to targeting cold and warm traffic onInstagram.We also get into the size and types of images that are gettingthe best results with Instagram ads.On Today's Episode, You'll Learn:Ad copy tips and strategies for improving your conversionratesWhat you need to think about for your landing page when itcomes to Instagram adsWhy the aesthetic of Instagram can be the differencebetween profitable ads and poorly perfo

On today's episode of The Art of Paid Traffic podcast, we've got a rapid fire Facebook ads Q&A.I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there were some I wasn’t able to get to.So, I decided to do a rapid fire Q&A here on the podcast to answer these questions.I also want to let you know that if you want to enroll in my FB ADvantage Facebook ads training program where I take you through step-by-step how to create an automated Facebook ads system that gets leads and sales every day, enrollment is closing tomorrow, Tuesday, April 19th at midnight PST.To learn more and enroll, go to TheFBADvantage.comIncluded in the program are 8 weeks of group coaching calls with me, a live 2-day Facebook ads and business building event here in San Diego with me and special guests. Special guests that I bet you’re going to know… a private Facebook group where you can get support and help with your ad campaigns, exclusive behind t

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.Also!I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend?  Click here to register for a day/time that works best for you.See omnystudio.com/listener for privacy information.

Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin.Becky is using Facebook ads to scale her in-person clinic and she’s selling a training course for holistic health practitioners that certifies them to be a holistic health practitioner.As you’ll hear today, at the time we did the interview, Becky had spent about $3,000 on Facebook ads over a 6 month time period and on that spend she made about $30,000.Becky takes us through everything she did in her campaign, how she’s achieving these results while only targeting ONE cold audience, the big change in strategy she made to finally get the results she was looking for, the ONE factor that she believes has had the biggest impact on her success and you’ll also learn something about me that I don’t talk about a whole lot. That’s at the very end of the interview.Also, I just released, well depending on when you’re listening to this, a brand new v

Welcome back to the Art of Paid Traffic Podcast!  Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.In This Episode, You'll Learn About:Changing to the new Faceobok pixel vs the custom audience pixel and conversion tracking pixelMy thoughts on QwayaAdding a Standard Event code to the Facebook ads pixel after it's been placedVideo ads not getting the desired results, despite layers of testingIn-depth targeting strategies with the new Detailed TargetingCan you sell a streaming workshop with Facebook ads?Best practices for improving your results with video adsBefore we get into the transcript of the episode, I've got a few announcements for you...Enrollment for FB ADvantage OpeningI'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April.  It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales e

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.The Kickstarter campaign is now among the 150 m

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.On Today's Episode, You'll Learn:Laura's 3 keys for writing great copy using the framework C.P.R.How to write copy that actually means something to your audienceWhy it's important to get away from insider buzz words and use language that excites your audience insteadHow to figure out w

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.Here’s what I mean by that...If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.See omnystudio.com/listener for privacy information.

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.On Today's Episode, You'll Learn:How to build your marketing to scale using key metricsWhy setting performance targets for your paid traffic is the foundation of growing your businessDavid shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possibleWe tal