The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.You’ll Also Learn:The first thing to do before writing any copyWhere to find out what your ideal customers are saying about your niche.How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!Ways you can survey and interview your audience to really hear what people

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...Today, we pick up where we left off in Part I and you’ll learn:What kind of video ad quality is best for different types of businessesHow long your YouTube video ad should beThe anatomy of a high converting YouTube ad, including what to sayBest practices for landing pages that are converting right nowWhat type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-in

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…In Today’s Episode You’ll Learn:The mindset needed for successfully advertising with YouTube adsWhy people are starting to diversify from advertising on Facebook and the significant differences between it and YouTubeThe different types of YouTube ad campaigns you have available and how to use each to get the best resultsHow to best setup your YouTube ad campaignsAnd a lot more...And make sure to tune-in next week when we have Part II, where we dive into:What kind of video ad quality is best for different types of businessesH

If you’ve ever wondered how you can create a thriving online business while having a full-time job…Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...This episode is for you.On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.For me, most importantly, I really want you to pay attention to how Bre

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more... On Today’s Show You’ll Learn: Facebook’s new (free) targeting research tool to hone in your ideal audience.How accurate the Facebook demographics targeting is and where the data comes from.How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?How to duplicate ads while ensuring the social proof carries with the ad.How to target your local market if it’s small (without getting an error from Facebook)The platform I recommend if you’re looking to launch a paid online courseAnd more

Ever tried scaling your Facebook ads only to see your costs increase?If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.And, unfortunately, it’s all too common because most people approach it the wrong way.That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.On Today’s Show You’ll Learn:What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.What Facebook ads’ auction is and how to “play” it to your advantage.How to find the most quality leads within your target audience and why it costs more to do so.Three strategies for finding new relevant target audiences for your campaigns.Ninja ways to use Facebook’s duplicate feature for scaling your ads.And much more!Like I say at the end of every episode, when it comes to Facebook

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalakaNeedless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.   On Today’s Show You’ll Learn:    Our strategy behind how we used Messenger ads including who we targeted and whyWhere Messenger ads fit in your funnel and how to strategically use them to move people closer to a saleHow we leveraged th

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.As you listen the show, keep in mind…Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you. On Today’s Show You’ll Learn:Why a template is absolutely crucial to have before you star

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch. On Today’s Show You’ll Learn: Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.The exact ad copy and images used to speak directly to our target audiences.The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…How we scaled our Facebook ads campaigns without ruining our good results.The way we used

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…...the importance of the legal side of paid traffic and running your business.And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.  So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.Here’s what you’ll learn:The critical “legal” things you need to think about when you're running paid traffic.  And, for example, w

On the podcast today, I’m trying something I’ve not done yet on the show…This is an encore of one of the most requested episodes we’ve done yet on the show.  Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.He and his team offered everything from SEO to blog writing to marketing automation — you name it.But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a success

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results... You’ll also learn things like: Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategiesWhat Facebook is now cracking down on in regard to ad copy when you’re retargetingShould you be using “all placements” when setting up your ads?Audience size before you can start retargetingA reminder about other things that Facebook is also checking during the ad review process When scaling your ads how much should you increase your daily budget byWhat conversion window should I be optimizing for when I’m trying to get conversions?And more…If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, work

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on. Things you will learn in this episode: Five ways to learn exactly what to write to your email listTwo key strategies for increasing your email open and click ratesHow to hone in on specific segments of your email list so you c

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an

Want to have a business managing Facebook ads for other businesses?Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle…Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients.  These are actually critical even if you’re already managing ads for other businesses.You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one.Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questi

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.I really enjoyed this interview with Vinny and I think you’re going to as well.In Today’s Episode You’ll Learn:How Vinny came up the idea for a Catholic planner and the steps he took to

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  Really, this is the key to any paid traffic whenever you’re running it.You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.See omnystudio.com/listener fo

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.  In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers. In Today’s Episode You’ll Learn:   We break down Brandon’s

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program.  He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.Even if you d

We’ve all heard “the money is in the list”, right?Well I made a BIG mistake with my email list recently.You see, I removed almost half of the people from it a couple weeks ago.Yep, you read that right -- I cut almost HALF.That wasn’t my mistake, though.  Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…On Today’s Show You’ll Learn:How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.Starting a new year is the perfect time to clean your list -- esp