The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

It’s Q&A time here on The Art of Paid Traffic podcast!On the show today I’m answering your Facebook ads questions, diving into topics like:How to hire a Facebook ads managerWho should (or shouldn’t) be looking to outsource their Facebook adsWhere to place the Facebook ads pixel and strategies for retargeting audiencesIs it ok to make changes to ad sets while they’re running?What does the Estimated Daily Reach mean when you’re setting up your ad setE-commerce strategyAnd, how do you get people to actually walk into your local business once they’ve redeemed your coupon offerAnd more…  And specifically, you’ll learn: The questions you should be asking Facebook ads managers before having them run your campaigns The first place you should be looking for potential Facebook ad managers Why it’s a good idea to educate yourself first on Facebook ads before outsourcing Smart Facebook ads strategies for e-commerce businesses How you can get people to come in the door of your local business to redeem coupons – and wh

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.They are:The merger of Ads Manager and Power Editor into one combined toolNew targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down… On the Show Today You’ll Learn: The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense What happens now to historical data, saved filters and audiences with the new Ads Manager tool What you can do now that self-reported targeting fields such as “Job Title” are now longer available What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged Why you need to be reviewing Facebook’s policies regularly!It can be hard to

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more… On the Show Today You’ll Learn: The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his businessHow he uses frequent surveys with clients to see trends, and what he does with the information he learnsHow Sam discovered overla

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...So we’ll jump right into all that with Liat, but before we do...I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the s

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.Good times, indeed...Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode. On the Show Today You’ll Learn: How scaling our ads affected the delivery of the existing ads that were runningWhy, as frustrating as Facebook ads can be at times, you still gotta keep rolling What to do when you get into what I call

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  To share your ideas and feedback with me, you can message me on

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like t

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.If you haven’t yet heard that episode, definitely check it out here.You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel. In the episode, you’ll learn: The technique Andrew used to land his first big clients What min

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website… On the Show Today You’ll Also Learn: How Melyssa started h

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…She also gives a lot of great information on how to figure

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.And joining me to share his expertise is conversion copywriter, Joel Klettke.Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re makin

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.On the Show Today You’ll Learn:What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to youA big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaignsHow the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% onesHow to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.How to track conv

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  The willingness to test things out and keep at it even if what you’re doing isn’t working.That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.They spent $300 on Facebook ads and turned that into $15,000 in revenue.Not too shabby!As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.In my interview today with Mike…What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to tr

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:One where she spent just $100 on Facebook ads and did over $50K in revenue.   And another campaign where she spent $500 on Facebook ads and brought i

On today’s episode of The Art of Paid Traffic podcast, I dive into:How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc… We’ll also discuss how to integrate split testing into your setup. In addition, you’ll also learn:  Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketingWhat effect Facebook’s frequently changing ad policies will have on your copy Tips for coming up with

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including... His Facebook adsHow much he’s spending on adsThe tools he uses to set up his webinar systemThe different offers he makes in his funnel, including what he’s testing to incentivize people to pay in fullHow he tracks all of his resultsAnd what he would say to someone considering doing evergreen webinars for the first time.And more...There are two big takeaways I

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences. Where to find the local awareness objective How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options? We talk about how to troubleshoot ads that have just recently started running but aren’t getting results How to get support from Facebook about your adsHow to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym What’s a “good” CPC?  Is my CPC too high on this ad set? Should you use the 1-day or 7-day click attribution window when your Objective is Conve

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.We get into a TON of stuff today as we break down how he markets his e-commerce business. On today’s episode we get into: The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.We break

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours. On the Show Today You’ll Learn: Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goalThe philosophy behind WHY he created and followed this strategyThe FB ads strategy

On today’s episode, we’re talking all about Facebook ad “Objectives”.Specifically…What’s the difference between each ad ObjectiveWhich one to chooseHow to use themWhat they mean in your Facebook ad campaignAnd, some exceptions you might want to make when it comes to choosing your ad Objective.I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.So we’re gonna dive head first into it all today… New Facebook Ads Feature! Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.The reason for that is because y