Going Deep With Aaron Watson

Gabriela Isturiz has founded two different high-growth SaaS (Software-as-a-Service) technology companies that were ultimately sold to Fortune 500 companies.   Her first company, eBillingHub, was a pioneering electronic billing solution for law firms around the world. Her product development, sales, and business strategy acumen allowed for eBillingHub to be acquired by Thomson Reuters (NYSE: TRI) in 2011.   After that, Gaby founded Bellefield System, which rose to be a global leader in time tracking and compliance technology for lawyers. Their product was recognized as the #1 legal timekeeping solution for 5 years in a row worldwide and she led the firm to over 3,500% growth within 6 years, positioning it among the top fastest-growing companies in Western Pennsylvania.    In December 2019, Bellefield was acquired by Roper Technologies, Inc. (NYSE: ROP) (Aderant division) a constituent of the S&P 500.   In this conversation, Gaby and Aaron discuss building a Saas company in the early 2000s, how to recruit t