Going Deep With Aaron Watson

Brandon Grbach is the CEO and cofounder of Steel City. Steel City is a family-owned boutique offering Pittsburgh-inspired, vintage tees, sweatshirts & accessories.   Grbach started designing t-shirts for his friend’s skate shop, but when the shop shut down, he continued on his own.   Now, he and his wife own a thriving business with over 20 employees, a distinct brand, and a habit of growing ~50% every year.   In this interview, Brandon and Aaron discuss how he has learned to drive towards simplicity for customers, opening a second location, and how the brand got big in Japan. Sign up for a Weekly Email that will Expand Your Mind.   Brandon Grbach’s Challenge; Ask, “what's one decision you're putting off?” Then, stop putting it off.   Connect with Brandon Grbach Linkedin Instagram Website   If you liked this interview, check out our interview with TJ Fairchild where we discuss how to scale a coffee shop, designing soulful spaces, and how a philosophy degree prepares you for business.   Book Recommendat