On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen. About Tamsen Webster Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of TEDxCambridge, she also selects and coaches speakers for the TEDx stage. Tamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and