On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for building brands both online and off. As a huge fan of Hanlon’s work, I couldn’t wait to make him the inaugural guest on the On Brand podcast. About Patrick Hanlon Patrick Hanlon is one of the leading brand practitioners in the world. He is CEO and founder of Thinktopia, a global strategic and brand transformation practice for Fortune 100 companies and startups. His book Primal Branding, is the seminal work that looks at brands as belief systems that people opt-in to. Hanlon’s Primal Branding construct is now recognized by YouTube, as their recommended method for designing and attracting social communities. His new book The Social Code builds on the concept of Primal Code outlined in Primal Branding, for the digital age. He has been quoted in Fast Company, Business We