On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means. About Mike Hayes As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He’s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally. Like everyone at Ben & Jerry’s, he’s responsible for all things peace, love, and ice cream. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In additi