On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Obama’s Social Media Team Tries to Widen Audience for State of the Union Address (New York Times) The Full Text of the President’s State of the Union Address (Medium) Content Types Valued Most by B2B Tech Buyers (MarketingProfs) Here’s the full report from Eccolo Media Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you