On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than you might think. Marc Hershon breaks it down on this week’s episode of the On Brand podcast.  About Marc Hershon Marc Hershon is senior manager of naming and verbal identity in the San Francisco office of Landor, where he’s responsible for using storytelling and creativity to develop brand voice, copy, taglines, names, and nomenclature systems for corporate and consumer brands. Marc comes to Landor from Lexicon Branding, where he worked for more than 20 years and served as creative director from 2010 to 2014. During his time there he helped to create such memorable brand names as BlackBerry, Swiffer, and Dasani. As a solo consultant for several years, Marc worked with clients such as Garmin, Sony, and Christopher Ranch to create nüvi, Crackle, and Monviso, respectiv