On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant. About Mike Volpe Mike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion. Under Mike’s leadership, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated o