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Be meaningful. We will ensure that our values and actions align with the reasons that motivate our followers and stakeholders to believe in our cause. An audio abstract from part two, chapter 3 of Raise Your Voice: A Cause Manifesto.Download a FREE POSTER to transform your culture and helpyou apply the 12 principles of the Cause Manifesto from Aespire.com.Lead your team better when you read the top-rated book for building culture through mission-driven communications. See acast.com/privacy for privacy and opt-out information.