Everybody Brands

“Marketing is too important to be left to the marketing people.” — Peter DruckerIt’s no wonder business leaders struggle with marketing. Spend any amount of time listening to podcasts and ”experts” and you‘ll hear conflicting advice, confusing jargon, and a jumble of terms that make you wonder why you bother to try marketing at all.IN this conversation with Dennis Hahn, we'll explore branding, experience, why shared values are key to building a tribe, and more — including the difference between branding and marketing, and why they matter,As chief strategy officer at Liquid, Dennis is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include John Deere, HP, Microsoft, Motorola, Nasdaq, PayPal and Walmart.Dennis’ background and training as a designer gives him a design th