Demandgen Radio

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer. In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding. Listen as David and Triniti discuss: The importance of carrying the brand experience throughout your organization. How emotions tied to your brand can impact buying behaviors. How personal branding can make your life easier and your interactions more authentic. When organizations should consider a rebrand. Check out the resources mentioned: David Lewis' LinkedIn Triniti Burton's LinkedIn Edelman Trust Barometer 2022 DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.