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SEO News You Can Use for March 2022 dives into the keyword research process and how that data helps inform your SEO strategy and the on-page optimization process. What do we talk about: How to perform a deep dive or analysis of your clients topics and categories? Why is it important to analyze what your SEO competitors are doing in search? Why is educating your marketing client so crucial to building a great partnership with your SEO agency? How does SEO keyword research help inform your SEO strategy? What is keyword mapping? How do you do it? What in an on-page optimization plan? And more!