Foodnavigator-usa Podcast
Soup-To-Nut Podcast: Building a new category requires a new playbook, NightFood founder says
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:58
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Sinopsis
When it comes to building a new category, the founder of the better-for-you, late-night snacking company NightFood found after years of struggling to explain his value proposition to consumers that a new playbook was in order – one that focuses more on high-quality shopper engagement through channels with a more curated approach and less on high-traffic channels crowded with competitors.