1869, The Cornell University Press Podcast

In this episode we are proud to present to you a special talk featuring Cheryl Strauss Einhorn, author of the new book Investing in Financial Research: A Decision-Making System for Better Results, and Lakshmi Bhojraj, Executive Director of the Parker Center for Investment Research at Cornell University’s SC Johnson College of Business. Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. Cheryl is the founder of CSE Consulting and the author of the award-winning book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction. Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. You can learn more by visiting her website - areamethod.com. Lakshmi Bhojraj develops and maintains corporate relationships for the Parker Center, advises students with an