In Action With Wendy

Josh Bigelow on Strategy

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Sinopsis

Josh Bigelow is the founder, CSO and janitor at Synchromatics. Engineer by training, entrepreneur by heart. Started Synchromatics in his garage and its now has 15 employees, 34 clients across the country and healthy revenue. Josh shares how he brought Synchromatics clarity, unity and purpose by analyzing competitors, creating campaigns and dropping distractions. A great show to get an understanding of what a viable strategy looks like, how to create one and the benefits that come with its execution. Notes from Interview   Symptoms that something needed to change: lack of progress on core initiatives people frustrated that they weren’t heard vision wasn’t clear lack of unity and mission in company   where were the efforts lost people didn’t understand the why behind initiatives people just finishing the task at hand without connection to the why working really hard and getting nowhere   "if you are facing the wrong direction every step, how could you possibly get to destination?"   Formula look at enemies, det