Cuna News Podcast

In this episode of the CUNA News podcast, Crystal Long and Diana Dykstra, winners of the National Credit Union Foundation’s Herb Wegner Memorial Award for Individual Achievement, share their feelings on winning the award and the paths they followed to earn them such a distinguished honor.Crystal Long is president/CEO of GECU in El Paso, Texas. Under her leadership, GECU has made a commitment to community development and enabled  many El Paso residents achieve economic prosperity.She is also a dedicated advocate for the credit union movement who puts her staff and members first. Long started her career with GECU as a file clerk at age 19.Among her accomplishments, Long spearheaded the award-winning GECU Neighborhood Branch™ expansion strategy to serve members via personal teller machines (PTMs) and on-site loan officers in areas where financial services options are limited. Not only are the branches in more convenient locations for members to access, the PTMs allow for extended hours of operation.GECU financia