Commanding Business

Many extraordinary companies have had two primary positions of leadership. One being the visionary and the second is the executor. Understanding the difference between the visionary (aka the pie in the sky idea person) and the executor (the dig-in implementer) can make or break your business. Mark Winters’ book, Rocket Fuel, suggests most companies should only use the C-XX titles externally and should embrace a more descriptive title for each person’s internal functions. If all the members of a business are on the same page and have the same objective, the organization is able to flourish financially while maintaining mutual respect for those within its ranks.   Key Takeaways: [1:13] The big idea behind the Rocket Fuel book [4:04] The combination of the visionary and the integrator [5:41] Putting a leadership team in place is the first threshold [7:12] A visionary is an idea engine and the personality of the organization [8:04] An integrator is the executor and the management [10:24] The case of the missing i