Commanding Business

Some companies grow so fast they don’t have time to think about the decisions they are making. Whether it’s hiring, making the best proposals or which city to open their next office in, taking care of clients should always take precedence. Tim Hamilton talks with Scott Weintraub, CMO of Healthcare Regional Marketing (HRM), about the magic moment when it’s finally time to divvy up the work and start giving people proper titles. HRM desires to be a thought leader in their industry and founding members are writing a book to give other great start-ups the hindsight 20/20 they never had.   Key Takeaways: [1:06] How Healthcare Regional Marketing got started [4:39] Hone your value proposition [7:11] A different way of selling by lowering defenses [11:21] By the book proposals [14:22] Hiring is an acquired skill [15:43] Things moved so fast in the early days [18:42] Our company is project oriented with an emphasis on client service [20:16] We will become thought leaders in our niche in the pharmaceutical industry [24